Associate Director of Digital Communications & Marketing

Working at PVA provides the opportunity to join a diverse and passionate team of individuals committed to improving the lives of veterans, specifically the lives of veterans with spinal cord injuries and disease and their caregivers.

At PVA, our employees know they are making a difference every day. Our unique backgrounds and cultures blend together to help us fulfill PVA’s mission. So, whether you’re at our National Office in Washington, D.C., or one of our several service offices across the country, you have the benefit of knowing that everything you do is part of PVA’s effort to help our veterans. Join us and make a difference!

Job Title: Associate Director of Digital Communications and Marketing

Reports To: Director of Digital Communications and Marketing

Position Overview: The Associate Director of Digital Communications and Marketing at PVA is a key member of the Digital Marketing and Communications (Digital MarComs) team within the broader MarComs department. While the role does not currently supervise staff, it will help scale a growing digital team and should be prepared to manage Digital MarComs personnel. In partnership with the Director of Digital MarComs, the Associate Director will lead digital program execution and serve as a skilled project manager and collaborator. They will balance requests across platforms while aligning priorities from 11 departments with digital strategy. They will do this by working closely with department liaisons to represent digital priorities, apply industry best practices, manage incoming requests, and complete tasks across platforms. The role requires creativity across channels including websites (PVA.org, WheelchairGames.org), email communications, public awareness ads, digital media, SEM/SEO, paid and organic social media, texting, forms, and PVA’s Amazon.com store and fulfillment center. The ideal candidate has experience executing digital strategies and using reporting to demonstrate impact. They are eager to expand and engage PVA’s digital audiences, make PVA a household name, and contribute to a collaborative team in support of PVA’s mission.

Position responsibilities and duties:

• Manage execution of digital marketing and communications campaigns and initiatives that support PVA’s mission and strategic plan.
• Manage and coordinate with multiple agencies (Brand Advertising, Website, Influencers) to meet performance indicators with high-quality content, delivered on time and on budget.
• Collaborate with the Digital team to develop omnichannel messaging, compile meaningful reporting, and meet engagement goals across all digital channels.
• Contribute to user lifecycle journeys to maintain audience engagement across platforms.
• Develop website copy, creative, and navigation updates based on best practices, stakeholder needs, and SEO/SEM to improve performance across PVA websites.
• Implement a roadmap to overhaul PVA.org for improved user experience and audience growth.
• Build, test, and send weekly and monthly newsletters for segmented audiences including PVA members and staff.
• Manage SEM and display ads to increase public awareness and top-of-funnel engagement.
• Coordinate quarterly influencer campaigns with the PR agency and Social Media Manager.
• Manage PVA’s Amazon.com store, including publication uploads, ISBNs, applications, descriptions, meta
• tags, pricing, and product bundling.
• Collaborate with the Data Analytics Department and Programs on MarCom tools such as Marketing Cloud, FormAssembly, Amazon.com, SurveyMonkey.com, CrazyEgg, and Sprout Social.
• Apply process and strategic improvements to position Digital MarComs as a proactive, best-in-class team

Qualifications:

• Bachelor’s degree in a related field; 5 to 7 years of experience managing digital marketing or communications campaigns for nonprofit organizations.
• Interest in and support of PVA’s mission; experience related to veterans’ rights, accessibility, disability advocacy, healthcare, or human rights.
• At least one year of experience managing direct reports with a proven track record of empowering and motivating staff.
• Strong communication skills and the ability to collaborate with internal teams and third -party vendors in a professional and timely manner.
• Understanding of digital best practices, including: building emails and automated journeys, managing audiences in Salesforce Marketing Cloud or similar CMS, using design tools like Adobe or Canva, updating websites via WordPress or similar platforms, basic HTML, interpreting Google Analytics reports, and the basics of website security, cookie tracking, and digital advertising.

Top Perks and Benefits:

• Hybrid work schedule: Working 2 days in the office and 3 days remotely.
• Employer-Paid Benefits – Employer-paid benefits like Medical Insurance, Basic Life Insurance, and Long-term Disability.
• Healthcare Insurance – Affordable Medical, Vision, and Dental options for team members and their families.
• Optional Insurance – Including Accident, Critical Illness, Short-Term Disability, and more.
• 401k Match–401k retirement savings plan with a guaranteed employer contribution and matching option.
• Tuition Reimbursement – We empower our team to be the very best they can be by offering a competitive reimbursement plan for education related to your role.
• Work-Life Balance – We honor 14 paid holidays, vacation leave starting at 15 days per year, and sick leave with no limit on the amount to be accrued.
• Additional Benefits –Health Savings Account with an employer contribution, Parking & Transit Spending Accounts, Flexible Spending Accounts, TicketsAtWork Membership, and more!