Associate Director - SEO (Account Management)

Pepper Content (www.peppercontent.io) is building a global content marketing platform that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 4.5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem.

You should apply if:

• 10-12 years of proven experience as an SEO specialist or similar role, with a track record of successful SEO strategies and results.
• Deep understanding of search engine algorithms, ranking factors, and best practices in SEO.
• Proficiency in keyword research and analysis tools.
• Strong analytical skills with the ability to analyze complex data sets and draw actionable insights.
• Experience with SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
• Solid knowledge of HTML, CSS, and website development frameworks.
• Excellent communication and leadership skills.
• Ability to work in a fast-paced, deadline-driven environment.
• Up to date with the latest industry trends and changes in search engine algorithms.

Responsibilities-

• Complete ownership of post-sales business delivery & growth of multi-million dollar client portfolio of top global brands
• Defining organization construct for rapid scale. Deliver performance and efficiency in the rapidly growing Business Operations team
• Oversee client account performance as Branch Head.
• Cultivate a data-driven culture to drive successful digital marketing campaigns.
• Pioneer search marketing services and lead growth in other digital marketing offerings.
• Implement advanced tracking and reporting standards for Enterprise clients to optimize ROI.
• Introduce cutting-edge business analytics and performance tracking practices for streamlined agency management.
• Develop and execute comprehensive SEO strategies aligned with organizational goals.
• Conduct thorough keyword research and analysis to enhance search rankings and organic traffic.
• Optimize on-page and off-page elements to improve search engine visibility and credibility.
• Collaborate with web developers to address technical SEO issues and ensure efficient crawling and indexing.
• Work closely with the content team to optimize content for maximum organic search visibility.
• Monitor and analyze key SEO metrics to evaluate strategy effectiveness and recommend improvements.
• Stay updated with industry trends, search engine updates, and best practices in SEO.
• Lead and mentor a team of SEO specialists, collaborating with cross-functional teams to align strategies with business objectives

Benefits at Pepper:

• Paid leaves for new parents
• Paid Menstrual Leave
• Flexible work timings
• Medical Insurance coverage for all employees and dependents including Parents or In-laws
• COVID 19 insurance coverage for all employees and dependents including Parents or in-laws