Associate Director/Director, Omnichannel Strategy

Red Nucleus is hiring an Omnichannel Strategist to join our global team! This role can be full-time remote in the US.

Our purpose is advancing knowledge to improve lives. We succeed by being the premier provider of strategic learning and development, scientific advisory services, and medical communications solutions for the life sciences industry. Our global team is composed of nearly 1000 full-time employees whose commitment to creativity, quality, and on-time delivery is unrivaled in our space.

At Red Nucleus, we believe in providing a rich working environment that pushes us to innovate in ways that engages our employees to be their best selves. Our culture is about meaningful work, a true sense of community, and fun. We love to celebrate our people and we are proud to have been internationally recognized as a “Great Place to Work".

How You Will Contribute

In this position, you will be working with our Medical Communications team. For more information about our team, please visit MedComms | Red Nucleus .

About the Role

We are seeking an Omnichannel Strategist to help design, implement, and optimize customer engagement strategies across digital, field, and in-person touchpoints. This role is internal-facing, working closely with brand, marketing, analytics, and technology teams to ensure omnichannel programs are data-driven, insight-led, and seamlessly orchestrated.

The ideal candidate combines strategic consulting skills with hands-on execution experience—able to frame big-picture strategies while also rolling up their sleeves to translate those strategies into actionable programs. Comfort with data, BI tools, persona development, and AI-enabled strategy design is critical.

Key Responsibilities

Strategic Planning & Consulting

• Partner with brand and cross-functional stakeholders to define omnichannel engagement strategies aligned to business goals.
• Lead data consulting and modeling discussions, ensuring segmentation and predictive insights drive targeting and personalization.
• Develop data-driven personas and journey maps, validated by research and real-world data sets.
• Apply AI tools and frameworks to enhance customer insights, content strategy, and channel orchestration.
• Support training and change management efforts to drive omnichannel adoption and best practices across teams.

Program Design & Orchestration

• Translate strategies into actionable program blueprints and playbooks.
• Partner with content, media, field, and technology teams to orchestrate campaigns across email, web, social, paid, and field channels.
• Leverage orchestration suites (e.g., Veeva CRM, Salesforce Marketing Cloud, Adobe Experience Cloud) to enable seamless activation.

Measurement & Optimization

• Define KPIs and measurement frameworks for omnichannel programs.
• Use BI tools (Tableau, Power BI, Qlik, etc.) to visualize performance and communicate insights.
• Collaborate with analytics teams to run predictive and performance modeling that informs future campaign design.
Drive a test-and-learn culture for continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field; advanced degree a plus.
• 5–7 years of experience in digital marketing, customer engagement, or omnichannel planning, preferably in healthcare or life sciences.
• Strong knowledge of business intelligence tools: Tableau, Power BI, Qlik.
• Experience with data-driven persona development and journey design validated by research and real-world data.
• Familiarity with predictive modeling, data-driven targeting, and AI tools for content, customer journey design, or campaign optimization.
• Hands-on experience with orchestration platforms: Veeva CRM/CLM, Salesforce Marketing Cloud, Adobe Experience Cloud, Marketo.
• Proficiency with social and search tools: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, SEO/SEM platforms (Google Analytics, SEMrush, Moz), and social listening/monitoring tools (Sprinklr, Hootsuite, Brandwatch).
• Proven ability to consult internally, lead workshops, and influence stakeholders.
• Experience supporting training and organizational change management initiatives.
Strong analytical, communication, and collaboration skills.

What We Offer

• Opportunity to shape omnichannel engagement strategies across high-visibility brands.
• Exposure to advanced analytics, BI tools, AI, and orchestration platforms that drive measurable business impact.
Collaborative, cross-functional culture where strategic thinking and execution agility are equally valued.

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What You Will Enjoy at Red Nucleus

• Competitive pay, incentives, retirement, and income security programs
• Comprehensive benefits and wellness programs focused on healthy lifestyles
• Generous paid time off, employee assistance programs, and flexible work arrangements
• Performance-driven environment including professional development and transfer opportunities
• People-first culture fostering self expression, diversity, and a growth mindset
• Celebrations! We love to celebrate service anniversaries, holidays, diversity and inclusion events, project milestones, and anything else that is meaningful to our employees
• Support of the community organizations you are passionate about
Ongoing programs and events designed to bring our global team together

Diversity, equity and inclusion are valued at Red Nucleus and we believe we have a shared responsibility to provide equal opportunity and foster an inclusive spirit. We do not discriminate on the basis of race, color, national origin, religion, caste, sexual orientation, gender, age, marital status, veteran status, or disability status.

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