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Associate Lead - Market Research
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Job Description
About TVS / Who we are
At TVS Motor Company, we support customers across India and 80+ countries with high-quality mobility products and services. At the TVS Digital Engineering Group, we bring together product owners, software developers, data scientists, ML researchers and data engineers to build a multi-channel digital ecosystem (web, app, e-commerce, AR/VR, chatbots, personalization, search, etc.) that enhances customer experience and supports business growth. We partner with customers, business teams and engineering groups to create digital and AI-enabled products across the customer value chain. We are looking for a Product Owner to lead digital and AI product development for customer lifecycle and retail network and drive value delivery.
At TVS Motor Company, we support customers across India and 80+ countries with high-quality mobility products and services. At the TVS Digital Engineering Group, we bring together product owners, software developers, data scientists, ML researchers and data engineers to build a multi-channel digital ecosystem (web, app, e-commerce, AR/VR, chatbots, personalization, search, etc.) that enhances customer experience and supports business growth. We partner with customers, business teams and engineering groups to create digital and AI-enabled products across the customer value chain. We are looking for a Product Owner to lead digital and AI product development for customer lifecycle and retail network and drive value delivery.
Job Title (Role): Associate Lead – Market Research & Consumer Insights
Location: Bangalore
Purpose
To proactively help TVS Motor Company integrate with the changing market environment and build a consumer-based, segmented and meaningfully differentiated brand portfolio. The role strengthens brand development, provides deep understanding of consumer needs and segments, and monitors brand performance to support market share growth and profitability.
Role Description
- Understand consumer needs, segments, profiles, buying behaviour, trends and requirements.
- Determine market potential across categories and consumer groups.
- Conduct brand position and brand potential assessments.
- Assess new product concepts for relevance and acceptance.
- Evaluate new communication concepts for clarity and effectiveness.
- Conduct price assessments for existing and new offerings.
- Assess distribution and trade performance.
- Monitor brand performance including profile, portfolio, equity, usage and service.
- Conduct brand tracking and generate timely insights.
- Support annual planning with structured and actionable research inputs.
Requirements
Educational Qualifications:
Masters in Business Administration / Graduation preferably in Economics, Psychology, Statistics, Sociology, Commerce, Science or Engineering
Masters in Business Administration / Graduation preferably in Economics, Psychology, Statistics, Sociology, Commerce, Science or Engineering
Required Experience:
15+ years of work experience in the automobile industry or related sectors in Market Research
15+ years of work experience in the automobile industry or related sectors in Market Research
Functional Competencies
Awareness & experience in consumer research methods
Agency & internal brand team development
Research planning & budgets
Management of multiple projects
Behavioral Competencies
Rigor in execution
Emotional intelligence
People leadership
Customer centricity
Business acumen
Managing and leading change
Long-term perspective
Communication skills
Interpersonal relationship
Personal leadership
Agility
Rigor in execution
Emotional intelligence
People leadership
Customer centricity
Business acumen
Managing and leading change
Long-term perspective
Communication skills
Interpersonal relationship
Personal leadership
Agility
Job Snapshot
Updated Date
09-12-2025
Job ID
JOB ID_03925
Section
Office of Chairman Emeritus
Location
Ecity-focus Twr, Karnataka, India ..+ 1
Employee Type
White Collar
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