Associate Manager – Brand Communication and Social Media Management

Associate Manager – Brand Communication and Social Media Management

About MDForLives

MDForLives is a global community of Healthcare Professionals (HCPs), Allied Healthcare Professionals

(AHPs), and Patients enAbout MDForLives

MDForLives is a global community of Healthcare Professionals (HCPs), Allied Healthcare Professionals

(AHPs), and Patients engaged in healthcare surveys, research studies, and medical insights. We bridge

the gap between medical professionals, researchers, and organizations by offering valuable insights into

the latest industry trends and patient care.

Role Overview

We are seeking a Global Communication and Social Media Specialist with a strong pharma

background to enhance MDForLives’ brand presence, engagement, and partnerships. The ideal

candidate will drive strategic brand collaborations and tie-ups with offline Self-Help Groups, Patient

Advocacy Groups, Medical Communities, and Doctors’ Groups across global cities to boost brand

recognition and grow our healthcare panel.

Key Responsibilities

• Brand Communication & Content Strategy
• Develop and execute a strategic brand communication plan for HCPs, AHPs, and Patients
  
  

across global markets.

• Craft and optimize medical and healthcare-focused content for social media, blogs,
  
  

newsletters, and marketing campaigns.

• Ensure all communications align with pharmaceutical and healthcare industry standards,
  
  

maintaining credibility and compliance.

• Manage MDForLives’ brand voice and messaging to establish trust and thought leadership
  
  

among healthcare professionals and patient groups.

• Social Media & Community Engagement
• Lead social media strategy for platforms like LinkedIn, Twitter, Facebook, and Instagram,
  
  

focusing on medical professionals and patient advocacy.

• Develop organic and paid social campaigns to increase engagement, drive traffic, and
  
  

encourage community participation.

• Monitor conversations and trends within the medical, pharma, and patient communities,
  
  

ensuring real-time engagement and issue resolution.

• Foster relationships with healthcare influencers, medical thought leaders, and patient
  
  

advocates to strengthen MDForLives’ credibility.

• Brand Partnerships & Tie-Ups (Most Critical Component)
• Identify and establish partnerships with global offline:
• Self-Help Groups (Mental health, chronic disease support, disability support, etc.)
  
  

Patient Advocacy Groups (Cancer, Diabetes, Rare Diseases, etc.)

• Doctor’s Groups and Associations (Medical societies, local physician groups,
  
  

hospitals)

• Allied Healthcare Professionals (AHPs) Groups (Nurses, physiotherapists, dietitians,
  
  

etc.)

• Develop partnership models to increase MDForLives’ brand awareness and credibility in the
  
  

healthcare industry.

• Organize offline and online events, webinars, and knowledge-sharing sessions with partner
  
  

groups.

• Build and execute strategic tie-ups for long-term brand advocacy and panel expansion.
• Panel Growth & User Acquisition
• Align branding efforts with MDForLives’ panel growth strategy, ensuring an increase in HCPs,
  
  

AHPs, and Patients signing up for surveys.

• Leverage partnerships to onboard doctors, healthcare professionals, and patient groups into
  
  

the MDForLives community.

• Analyze and optimize branding initiatives for better engagement and conversion rates.
• Analytics & Performance Tracking
• Monitor brand performance metrics, engagement rates, and campaign ROI using social
  
  

media analytics and marketing tools.

• Generate insights and reports on brand sentiment, engagement trends, and user growth to
  
  

refine strategies.

Required Qualifications & Skills

• 2-3 years of experience in Pharma, Healthcare, or Life Sciences
  
  

marketing/communications.

• Strong understanding of medical and healthcare terminologies used in HCP, AHP, and patient
  
  

surveys.

• Proven experience in brand communication, social media strategy, and content
  
  

marketing within the healthcare industry.

• Experience in building partnerships with healthcare-related communities, organizations, or
  
  

advocacy groups.

• Excellent written and verbal communication skills with a deep understanding of medical
  
  

content marketing.

• Familiarity with compliance and regulatory considerations for healthcare marketing and
  
  

communications.

• Ability to manage multiple projects, work cross-functionally, and drive brand initiatives across
  
  

different regions.

• Hands-on experience with social media management tools, analytics, and digital marketing
  
  

strategies.

Preferred Skills & Additional Requirements

• Experience in global brand positioning in the healthcare or pharma sector.
• Ability to collaborate with KOLs (Key Opinion Leaders) and Medical Influencers.
• Event management experience for healthcare conferences, patient summits, or medical
  
  

webinars.

• Basic understanding of SEO, PPC, and paid media campaigns for healthcare brands.