ASSOCIATE MANAGER, MARKETING & COMM

Position Summary:

The Associate Manager, Corporate Affairs will make meaningful contributions by helping to engage our stakeholders in the CHA HPMC mission to provide quality care. We are seeking a Corporate Affairs Associate Manager to support cross-functional partners while overseeing the social media strategy and implementation, brand reputation, media relations, and internal communications.

Responsibilities Include:

Social Media

• Develop social media strategy and oversee all related content development strategy to support the overarching business objectives in close partnership with clinical departments, regulatory, and other function leads
• Identify and assess emerging earned traditional and social media outlets (e.g., streaming channels, blogs, etc.)
• Build and execute enterprise-wide earned and paid social media strategy
• Develop strong relations with earned social media reporters, editors, and bloggers
• Identify and optimize traditional and social media monitoring platforms for real time monitoring and reporting
• Accelerate and drive volume to strategic initiatives via advertising
• Track, manage, and optimize social media performance and engagement metrics

Media Relations

• Assist with development of executive or company briefing materials
• Provide media monitoring wrap reports around enterprise and other key announcements and news
• Partner with clinical, administration, and legal to develop consistent results reports for major milestones, influencer analyses, and retrospective media analysis
• Serve as a communications lead and expert to provide counseling to cross-functional teams
• Accelerate and drive volume to strategic initiatives via campaigns
• Track, manage, and optimize media relations performance and metrics

Internal Communications

• Lead and manage internal communications and provide ongoing council and maintain regular interactions with clinical departments (i.e., department communication, organizational updates, and newsletter)
• Manage agencies and vendor for development of graphics for social media or internal communications- and any variety of quick-turnaround creative needs that will be handled by the internal marketing team.
• Support team on internal and community events
• Track and manage budget, POs, and invoices

• Master’s degree in Communications, Journalism, Public Relations, Business, or Equivalent

• Ability to communicate effectively verbally and in writing.
• Must be able to work in a union environment.

• 3-5 total years of communications experience within journalism, corporate, or agency setting
• Good communication skills (written and verbal) and administrative skills
• Excellent computer knowledge for both MAC and PC environments and Microsoft Office
• Must be proficient in basic design programs including Adobe Creative Suite Writing and proofing skills are also required
• Ability to work independently and complete assigned tasks within identified time frames

• 3 or more years of communications experience within journalism, corporate, or agency setting
• Demonstrates broad experience of developing and executing strategic communication plans and correlating metrics while managing competing priorities
• Demonstrates in-depth understanding of target audience, highly effective writing style and expertise in high-impact messaging to broad audiences
• Performs as self-motivated, solutions-oriented communications profession will recommend innovative communications approaches and take initiative in a fluid and fast-[aced environment
• Exhibits highly organized, detail-oriented work style with outstanding follow-through skills
• Possesses excellent oral and written communication skills and has familiarity with major social media platforms and digital tools

• Adept at working in a team environment while also displaying independence, initiative and enterprise; ability to maintain high productivity while balancing competing priorities and tight deadlines in a fast-paced environment

• Current Los Angeles County Fire Card required (within 30 days of employment).