Associate Manager ( Performance Marketing)

What will you do:

We are seeking a high-ownership, analytical Performance Marketer to drive digital growth for the ePharma vertical, with a strong focus on App & Web campaigns. This is a full-stack performance marketing role – covering media planning, execution, reporting, optimization, and scaling. The selected candidate will be accountable for delivering efficient CAC, ROAS, and LTV/CAC ratios, while driving new user acquisition and conversion optimization across digital touchpoints.

Campaign Management & Execution

• Plan, launch, and manage large-scale performance marketing campaigns across Meta, Google (Search, Display, YouTube), Affiliates, and Programmatic platforms.
• Build acquisition-focused strategies for App installs and Web conversions, while navigating healthcare ad regulations.
• Execute campaigns optimized for CAC efficiency, ROAS improvement, and LTV-driven growth.

🔍 Optimization & Experimentation

• Run A/B tests on creatives, ad copies, targeting cohorts, and landing pages to maximize CTR, CVR, and funnel efficiency.
• Drive Conversion Rate Optimization (CRO) initiatives across App and Web journeys.
• Use remarketing and segmentation strategies to improve LTV and repeat conversions.

Analytics & Reporting

• Develop and own daily, weekly, and monthly dashboards for key ePharma growth KPIs (CAC, ROAS, LTV/CAC, conversion rates).
• Use Mixpanel, Singular, Firebase, GA4 for cohort-level performance tracking.
• Deliver actionable insights and forecasts to scale campaigns effectively.

Stakeholder Management

• Collaborate with business, category, CRM, product, and creative teams to ensure aligned outcomes.
• Partner with Google and Meta account managers for beta opportunities and platform innovations.

Budgeting & Goal Alignment

• Manage campaign budgets with strict CAC and ROAS targets.
• Allocate budgets dynamically across channels for incremental user acquisition and ROI.
• Align marketing strategies with category growth goals and overall revenue objectives.

What We’re Looking For

• 4–6 years of hands-on performance marketing experience, preferably in D2C, Healthtech, Pharma, or E-commerce.
• Expertise in Google Ads & Meta Ads for both App & Web acquisition.
• Experience with MMPs (Singular, AppsFlyer, etc.) and cohort-based measurement.
• Strong analytical skills with proficiency in Excel, dashboards, attribution models, and ROI analysis.
• High ownership, problem-solving ability, and independence in delivering results.
• Excellent communication and cross-functional collaboration skills.
• Bachelor’s degree required; MBA is a plus.
• Lead performance marketing for ePharma, one of Tata 1mg’s largest growth engines.
• Work in a fast-growing, regulated category with massive headroom for innovation.
• Be part of a mission-driven brand backed by Tata Group, with startup agility.