Associate Manager, Product Marketing

At Jockey, caring is our responsibility. It’s the fabric of who we are and drives everything we do. It drives us to listen, innovate and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly. Founded in 1876, Jockey is a family-owned company recognized the world over for delivering feel-good comfort. Our premium apparel is sold in more than 140 countries and our commitment to quality, innovation and customer service is legendary.

We believe that extraordinary service comes from the heart and is delivered by extraordinary individuals! Is that you?

Jockey is seeking an Associate Manager, Product Marketing to join our Marketing team!

JOB SUMMARY

The Associate Manager, Product Marketing will play a key role in the marketing organization while sitting at the center of the cross functional Go-To-Market team, Marketing, and Commerce Channels ensuring that all product launches are executed seamlessly. This role will collaborate with merchandising and design leaders as well as marketing, packaging, copy, and creative teams to deliver compelling experiences and stories that maximize the impact of product marketing. This position will represent the voice of the consumer and work with Consumer Insights to quantify opportunities and assist in building product/category strategies. The role will help identify consumer trends and potential product opportunity spaces/products.

This position can be located at our corporate headquarters in Kenosha, WI (between Chicago, IL and Milwaukee, WI area).

ESSENTIAL FUNCTIONS

• Own the development of product marketing briefs by season that serves as strategy for creative and marketing plan development.
• Develop compelling product positioning that is unique to the marketplace for all products.
• Assist in the development of consumer-led positioning and architectures for all new platforms and products.
• Input to the creative team in the development of product marketing mix tactics including packaging and consumer experience (in partnership with Channel Marketing) across all digital and brick and mortar channels.
• Partner with Consumer Insights, Data Science and Analytics teams to ensure product briefs/stories are grounded by research and data.
• Work with business unit and channel teams to understand product performance. Use performance insights to iterate and optimize our product marketing.
• Partner in the product naming processes with creative, channel teams, SEO and legal.
• Manage seasonal integrated GTM marketing planning execution, ensuring key product and platform integration with all brand marketing activities.
• Analyze consumer needs, feedback, product analytics, external benchmarking and trends to identify and recommend new product opportunities to inform GTM team.

MINIMUM QUALIFICATIONS

• 2-5 years experience in Marketing, Business, Communications, Merchandising or related field.
• Bachelor’s degree with areas of focus including Business, Marketing or Communications.
• Ability to collaborate, influence and drive consensus.
• Ability to prioritize and manage multiple projects across teams.
• High attention to detail, strong written, verbal communication skills.
• Comfortable communicating at various levels across an organization.
• Strong interpersonal skills and a growth mindset to continuously seek out new opportunities.
• Strong understanding of marketing with a pragmatic, data-led mindset.
• Ability to process information objectively and a proven track record in successfully navigating challenging situations.

In return for your expertise, JOCKEY offers a competitive and comprehensive flexible benefits package which includes Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, a challenging work environment and exciting career growth opportunities!

Equal Opportunity Employer
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