Associate Manager - Product Marketing

About the Role: Strategic and execution-focused Associate Manager - Product Marketing will own product positioning, messaging, and go-to-market strategy for our Digital Asset Management Infrastructure platform. This role will sit at the intersection of Product, Sales, and Marketing, translating complex Technical features into compelling, outcome-driven narratives that resonate with Liminal's Clients.

You will play a key role in launching new features, enabling sales teams, driving adoption, and strengthening our market presence across enterprise and institutional customers.

Responsibilities

• Develop clear product positioning and messaging for different customer segments.
• Own the end-to-end GTM plan for new feature releases and product launches, coordinating cross-functional timelines and launch assets.
• Conduct customer interviews and win/loss analyses to gather feedback and influence the long-term product roadmap.
• Work closely with Sales, SDRs, and Customer Success to support pipeline growth and conversions.
• Collaborate with content and growth teams to support campaigns, website messaging, and thought leadership
• Measure and optimize messaging effectiveness using funnel and adoption metrics.
• Create high-impact sales enablement assets: pitch decks, one-pagers, battle cards, FAQs, demos
  
  

Desired Candiate Profile

• 3–5 years of proven experience in Product Marketing for B2B SaaS, Fintech, Infrastructure, or Enterprise platforms.
• Experienced in GTM execution, product launches, and sales enablement.
• Excellent communication skills.
• Experience creating decks, messaging frameworks, and customer-facing collateral
• Comfortable working in fast-paced startup or scale-up environments
  
  

Good To Have

• Experience in digital assets, custody, wallets, blockchain infrastructure, or cybersecurity.
• Exposure to global markets (APAC, EMEA)
• Experience marketing to institutional or enterprise buyers.
• Knowledge of digital assets, custody, wallets, or compliance frameworks.