Associate, Marketing

About Company:

Playa Bowls is New Jersey's Original Acai Shop, founded in 2014, and our mission is to bring superfruit bowls to the masses using only the freshest, highest quality ingredients while providing a fantastic in-store brand experience. What began as a pair of blenders, a patio table, and a fridge has flourished into a 300+ unit operator and franchisor of the leading fast casual restaurant concept. Playa Bowls added more than 70+ locations in 2024 and are on target to add as many 90 new locations in 2025. Our continued rapid growth has created the opportunity for an individual who will help us with continuing to grow our brand!

About the Role:

The Associate, Marketing role within the Accommodation and Food Services industry is designed to support and execute marketing strategies that drive brand awareness, customer engagement, and revenue growth. This position plays a critical role in coordinating marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to ensure alignment with business objectives. The successful candidate will contribute to the development and implementation of promotional materials, digital marketing efforts, and customer outreach initiatives. By leveraging data-driven insights, the Associate will help optimize marketing performance and enhance the customer experience. Ultimately, this role aims to strengthen the company’s market position and foster long-term customer loyalty through effective marketing practices.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 1-2 years of experience in marketing, preferably within the accommodation, food services, or hospitality industry.
• Proficiency with digital marketing tools and platforms such as Google Analytics, social media management, and email marketing software.
• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.

Preferred Qualifications:

• Experience with graphic design software such as Adobe Creative Suite (Photoshop, Illustrator).
• Familiarity with SEO best practices and content management systems.
• Previous experience working in a fast-paced hospitality or food service environment.
• Knowledge of customer relationship management (CRM) systems.
• Certification in digital marketing or related professional development courses.

Responsibilities:

• Assist in the creation and execution of marketing campaigns across various channels including digital, print, and social media.
• Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
• Collaborate with internal teams such as sales, operations, and creative to develop cohesive marketing materials and promotions.
• Monitor and report on the effectiveness of marketing initiatives using analytics tools and recommend improvements.
• Support event planning and coordination to enhance brand visibility and customer engagement.
• Manage content updates on company websites and social media platforms to ensure timely and relevant information.
• Maintain marketing databases and assist in the preparation of marketing budgets and forecasts.

Skills:

The required skills enable the Associate, Marketing to effectively develop and implement marketing campaigns that resonate with target audiences and drive measurable results. Proficiency in digital marketing tools allows for the analysis of campaign performance and the optimization of strategies based on data insights. Strong communication skills are essential for creating compelling content and collaborating with diverse teams to ensure consistent brand messaging. Project management abilities help in juggling multiple initiatives and meeting critical deadlines in a dynamic environment. Preferred skills such as graphic design and SEO knowledge further enhance the ability to produce engaging marketing materials and improve online visibility, contributing to overall business growth.