Associate Product Manager

Skills:
Product Management, NPD (New Product Development), Quick decision making, Market Research, Effective Communication, Cross-team Collaboration,

About Us

Vilvah is a dynamic and rapidly growing Direct-to-Consumer Ecommerce brand that specializes in offering sustainable, safe and natural skincare and hair care products. With a commitment to sustainability, ethical sourcing, and customer satisfaction, Vilvah has quickly become a prominent player in the beauty and wellness industry.

Job Overview

Were looking for a dynamic Associate Product Manager with 13 years of experience to support the development, launch, and lifecycle management of our personal care product portfolio. In this role, you will play a key part in spotting market trends, analysing consumer needs, and identifying product opportunitiesthen helping transform those insights into successful product launches. Working closely with R&D, marketing, regulatory, and manufacturing teams, youll contribute to driving innovation while ensuring every product reflects our brand values, quality benchmarks, and business goals.

Roles

• Manage and grow assigned product lines.
• Research and analyse trends, competitor activity, and evolving consumer behaviour in the beauty and personal care market.
• Contribute to new product development (NPD) by coordinating with R&D and marketing.
• Ensure product claims, ingredients, and labelling comply with industry standards and regulations.
• Track product performance and recommend improvements or discontinuation when needed.
  
  

Responsibilities

• Product Strategy & Planning
• Maintain product roadmaps aligned with brand and business goals.
• Identify white space opportunities in formulations, categories, or packaging.
• Track emerging market trends (sustainability, clean beauty, natural ingredients).
• New Product Development (NPD)
• Collaborate with R&D on developing innovative and effective formulations.
• Work with packaging and design teams to deliver functional and sustainable packaging solutions.
• Marketing & Go-to-Market Execution
• Partner with marketing to define positioning, pricing, and launch campaigns.
• Provide sales and marketing teams with product knowledge and training.
• Monitor product performance post-launch and refine strategies as needed.
  
  

Requirements

• Bachelors or Masters degree in Business, Marketing, or a related field.
• 13 years of product management experience in a marketing agency, startup, or new-age company.
• Strongly preferred: Background in beauty, skincare, or personal care industries.
  
  

Skills

• Strong grasp of consumer trends and product innovation.
• Excellent communication and presentation abilities.
• Proactive team player with strong decision-making skills.
• Skilled in project management and cross-functional collaboration.
• Analytical mindset with proficiency in Excel and PowerPoint.
  
  

Why Join Us?

At Vilvah, youre not just an employee youre a valued part of a dynamic, inclusive, and forward-thinking community. Whether you're looking for professional growth, work-life integration, or meaningful relationships at work, we provide an environment where you can thrive, innovate, and make an impact.

Lets build the future together.