Associate Product Manager

Position Description

The Associate Product Manager is responsible for guiding the success of the High-Level Disinfection (HLD) and Men’s Health (MH) product lines (“HMH”). This position provides support to product managers during market evaluations and throughout the product development process, including lifecycle management of the product. The Associate Product Manager coordinates the development and execution of the product portfolio, working closely with cross-functional teams in Engineering, Marketing, Sales, Manufacturing, and Regulatory to develop and deliver products which fit the needs of the market, implement effective go-to-market strategies, and maximize brand exposure.

Your Responsibilities

• Product Portfolio
  • Provide inputs and assistance to product roadmap creation and adaptations.
  • Serve as internal voice-of-customer to drive projects through the product development process.
  • Coordinate product line expansion evaluations and sustain product line updates to maximize product life.
  • Oversee product lifecycle programs including customer notification process for new product announcements and EOL programs.
  • Contribute approved content for Marketing Communications utilization in brochures, tradeshows, advertising and digital marketing efforts utilizing internal document control and review process.
  • Manage release process globally to allow internal and OEM ordering.
  • Participate in internal and external training activities for new product launches with material development and support to ensure correct product information sharing.
  • Seek opportunities to expand supported product line(s) to attain new users, new use cases or performance expansion.
• Product Positioning, Pricing, & Segmentation
  • Assist with pricing decisions and reinforcement of pricing strategy with stakeholders along with execution in price book tool.
  • Analyze product sales metrics and profitability for executive level summaries.
  • Understand key sourcing avenues, lead-time activities, and identify product cost-out opportunities.
  • Study customer product usage & purchasing ability.
• Sales/New Business Opportunities
  • Collaborate with sales channel managers to develop full understanding of sales drivers and trends.
  • Provide internal & external product training to ensure adequate support of sales teams.
  • Maintain sales playbook content for latest product pricing and messaging.
  • Participate in lead-generation activities and trade shows.
  • Deliver response materials used in RFI, RFP and/or tender opportunities.
• Subject Matter Expertise
  • Perform market research and segmentation ensuring business cases and project ROI documentation is accurate and complete.
  • Be the "go-to person” for cross-functional support, providing concise product definitions responsive to on-market customer needs and opportunities.
  • Maintain up-to-date competitive intelligence to ensure timely responses to shifting market trends and customer needs.
  • Review market surveillance analysis and identify product gaps necessary to fill customer requests.
  • Maintain awareness of global and domestic clinical standards changes that may influence product decisions.
  • Maintain relationships with product industry thought leaders and/or CIVCO KOLs.
• Operational Excellence
  • Collaborate with operations for estimated order points and product lead times.
  • Actively participate in quality assurance (corrective action/preventative action) and customer service activities.
  • Understand product availability across global geographies.
  • Own Product Line Management content as it relates to licensing and regulatory documentation.
  • Respond to risks that could threaten product performance or competitive advantage.
  • Own compliance to internal and external standards, setting schedule for compliance to various standards (SOP, quality compliance, external standards requirements for products, etc.)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Skills and Experiences You Need

• Minimum education of Bachelor’s degree. Degree in a variety of fields can be successful in this role: Marketing, Management, Business Administration, Finance, Engineering, or related field.
• Product management experience or equivalent combination of education and/or medical device experience is preferred.
• Strong written and verbal communications skills.
• Ability to simplify complex topics when communicating.
• Ability to multi-task and balance competing priorities.
• High attention to detail and adherence to regulated processes common to medical device manufacturers.
• Ability to analyze data and draw conclusions.
• Proficiency with Microsoft Office.
• Willingness to learn and incorporate AI tools into daily work.
• Working knowledge of ultrasound’s clinical utility is preferred.
• Ability to meet vendor credentialing requirements for all healthcare systems (including COVID-19 vaccine, where required).
• Willing, able, and committed to travel up to 20% of the time.

What You’ll Get

• At CIVCO, you are empowered to create a career that will take you where you want to go. Here, you’ll enjoy the freedom to explore new projects, support to think outside the box, and autonomy to lead from any position within the company.
• CIVCO offers a competitive benefits package including company-sponsored health plans, 401k plans with company matching starting day one, Employee Stock Purchase Plans, lifestyle and tuition reimbursements, parental leave, hybrid work, and generous vacation plans (minimum of 17 days annually).
• CIVCO is driven by a mission to "Make Ultrasound-Guided Procedures Safer” through innovative ultrasound solutions. This role provides a unique opportunity to shape the future of ultrasound-guided procedures, collaborate with global leaders, and make a tangible impact on healthcare innovation.
• An Equal Opportunity Employer, CIVCO requires a diversity of people, perspectives, and ideas to address the complex challenges of our global business. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sex, age, sexual orientation, gender identity, status as a protected veteran or status as a qualified individual with disability.

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms. The employee must frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and color vision.

Work Environment

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The noise level in the work environment is usually moderate.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.