Are you passionate about fitness and ready to build a career raising the bar in fitness innovation and shaping the tools that empower athletes worldwide?

Join the Life Fitness Accessories team as a driven and analytical Associate Product Manager and put yourself at the heart of innovation. You will manage a dynamic, high-mix portfolio that defines strength and functional training, spanning products such as dumbbells, Olympic bars, bumpers, kettlebells, sleds, plyo boxes, slam balls, and a wide array of other equipment . You will collaborate with world-class engineering, design, marketing, and sales teams to manage the full product lifecycle—from ideation and market research to launch and performance analysis. If you thrive in a fast-paced environment and have a unique blend of business acumen, creative problem-solving, and a deep understanding of fitness, we want to hear from you.

This is a hybrid position based out of our facility in Ramsey, MN. Team members work remotely on Mondays and Fridays and collaborate in-office from Tuesday to Thursday. #LI-Hybrid

As our Associate Product Manager, Accessories, you will:

• Assist the Product Director by contributing to the product vision and strategic roadmap for the accessories category, ensuring alignment with company goals, market trends, and customer needs.
• Conduct continuous market research, competitive analysis, and trend-spotting to identify new product opportunities and customer pain points. Analyze key account purchasing data to uncover growth opportunities.
• Translate user needs into clear product requirements and user stories for the development team . Manage the portfolio's health, including strategies for Excess & Obsolete (E&O) inventory.
• Collaborate with marketing to develop compelling product positioning, messaging, and launch plans. Partner with the sales and e-commerce teams to create strategies that drive volume, including developing attachment rate metrics, creating sales education modules, and defining equipment packages.
• Work closely with the Sourcing team to identify , qualify, and manage factory partners. Assist with cost negotiations, defining MOQs, and resolving supplier-related challenges to ensure a healthy supply chain.
• Utilize tools like Microsoft Power BI to analyze sales data, financials, and other key performance indicators. Present data-driven insights and progress updates to key stakeholders across the organization.

What Life Fitness / Hammer Strength is looking for in our Associate Product Manager, Accessories:

Required Qualifications:

• Bachelor’s Degree in Business , Marketing, Engineering, Kinesiology, or a related field; or equivalent relevant work experience.
• 2-5 years of experience in product management, product development, category management, or a similar role.
• Proven ability to analyze business metrics and financial data to drive decision-making.
• Excellent project management skills with a demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong communication , presentation, and interpersonal skills, with the ability to collaborate effectively across departments.
• Proficiency in Microsoft Office 365 (Excel, PowerPoint, Word).
• Willingness to travel 5-10% ( mostly domestic , occasionally international ) .

Preferred Qualifications (Bonus Points if You Have):

• Direct experience in the fitness equipment.
• A deep passion for and understanding of strength training, functional fitness, and biomechanics.
• Hands-on experience with data visualization tools, specifically Microsoft Power BI.
• Experience working with a stage-gate product development and launch process.
• Prior experience in supplier communication and relationship management, particularly with international partners.
• Familiarity with e-commerce strategies and channel management.

Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.

Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment , recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.

Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.