Job Title: Associate - Product Marketing
Role Overview:
We are looking for an Associate Product Growth Specialist to support product-led growth initiatives by driving effective communication, enablement, and feature adoption across internal and external stakeholders. This role works closely with Product, Marketing, Sales, and Customer Success teams to amplify product value and roadmap priorities.
Key Responsibilities:
- Create and manage product newsletters, announcements, and updates
- Develop GTM collaterals including feature decks, one-pagers, case studies, and FAQs
- Partner with Product teams to translate roadmap and features into clear, compelling narratives
- Enable internal teams (Sales, Marketing, Support, CS) with product knowledge, assets, and launch support
- Assist in roadmap planning and coordination for launches and releases
- Plan and execute communication strategies to spread awareness of product priorities
- Drive feature adoption through enablement materials, campaigns, and internal training support
Key Skills & Qualifications:
- Strong written and verbal communication skills
- Ability to simplify complex product concepts into clear messaging
- Experience with GTM execution, product marketing, or growth initiatives (preferred)
- Strong collaboration and stakeholder management skills
- Organized, detail-oriented, and comfortable managing multiple priorities
Experience:
- 0-2 years of experience in Product Marketing, Growth, or a related role