Associate V.P., Web & Digital Communications

Overview:
Gardner-Webb University seeks a skilled digital leader to oversee the University’s primary website, social media strategy, email and SMS platforms, and key digital engagement tools. This role manages the interactive map, events platform, virtual tour, and supports the branding and maintenance of affiliated sites such as the student newspaper, surplus site, and Broad River Review. The position also directs the digital presence of the live mascot program and ensures strong ADA compliance, SEO performance, and cohesive brand expression across all web and digital channels.

The Associate Vice President supervises a social media manager, a web marketing specialist, and agency partners, collaborating closely with IT, Creative Services, and campus departments.

Key Responsibilities

• Lead strategy, governance, and maintenance of the University website and core digital platforms.
• Oversee social media, email, SMS communications, and digital content development.
• Ensure consistent application of branding, including typography, color systems, layout, imagery, and tone.
• Manage SEO, analytics, and performance reporting for all digital systems.
• Support creative problem-solving and digital marketing needs for academic and administrative units.
• Maintain University-wide web and digital ADA compliance.
• Provide oversight for the interactive map, events platform, and virtual tour.
• Guidethe digital presence of the live mascot program.
• Train and support campus content managers and enforce web governance standards.

Qualifications

• Bachelor’sdegreerequired.
• Minimum of5 years of experience in digital communications, web management, or marketing.
• Experience managing CMS platforms (WordPress preferred) and familiarity with HTML, CSS, and web technologies.
• Strong creative and branding skills, with experience using Canva or Adobe Creative Suite.
• Knowledge of social media strategy, SEO, analytics, accessibility standards, and responsive design.
• Demonstrated ability to lead teams, manage vendors, and collaborate across departments.
• Higher education or nonprofit experience preferred.

University Background:

Gardner-Webb University is a Christian university committed to helping individuals become more in faith, learning, and service. Located in Boiling Springs, North Carolina, GWU offers the benefits of a close-knit community with easy access to Charlotte, Asheville, and the greater Greenville-Spartanburg region.

Founded in 1905 and rooted in the Baptist tradition, the University now serves approximately 3,000 students across more than 80 undergraduate and graduate programs. As a Carnegie Doctoral/Professional institution, Gardner-Webb is dedicated to academic excellence, leadership development, and meaningful service to others.

Our community reflects a shared commitment to One Webb, creating an environment where people support one another, pursue their purpose, and work together to make a lasting impact. GWU attracts students from across the nation and around the world and competes in NCAA Division I athletics with 22 teams and more than 500 student-athletes.