Asst. Brand Manager

We are seeking a dynamic and experienced Assistant Brand Manager to join our team. The ideal candidate will have a proven track record in developing and executing successful brand strategies, with a deep understanding of market dynamics and customer behavior. Responsibilities include leading brand initiatives, managing brand communications, and driving brand growth. If you are passionate about building strong brands and driving business success, we invite you to apply.

He or Shall responsible for

• Define brand positioning, messaging, and value proposition to differentiate the brand in the market.
• Manage all aspects of brand identity, including logos, taglines, visual assets, and brand guidelines, ensuring consistency across all touchpoints.
• Plan, execute, and evaluate marketing campaigns and initiatives across various channels, including digital, social media, print, and events.
• Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to ensure alignment and consistency in brand messaging and execution.
• Monitor and analyze brand performance metrics, including brand awareness, customer perception, and market share, and use insights to optimize brand strategies.
• Stay informed about industry trends, competitive landscape, and emerging technologies to identify opportunities and challenges for the brand.
• Manage brand budgets effectively, allocate resources efficiently, and track spending to maximize return on investment.
• Build and maintain relationships with key stakeholders, including internal teams, external partners, vendors, and agencies.
• Lead and mentor junior team members, providing guidance, feedback, and support as needed.
• Online platform management-Manage and optimise brand presence on delivery platforms.
• Monitor ratings, reviews, and customer feedback daily and coordinate with operations for quick resolution.
• Plan platform-based campaigns and promotional activities to increase online sales
• Campaign & Sales-Driven Marketing
• Plan and execute seasonal campaigns (Ramadan, Onam, Christmas, New Year, etc.).
• Support new outlet launches with structured marketing plans.
• Drive footfall growth and increase average order value through targeted promotions.
• WhatsApp Marketing & Automation
• Develop and manage WhatsApp marketing campaigns.
• Maintain a monthly content calendar aligned with campaigns and sales targets.

Qualification/Skills

• 4 yearsexperience as a Brand Manager or similar role
• Bachelor's degree in Marketing, Business, or related field
• Strong analytical and strategic thinking abilities
• Excellent communication and presentation skills
• Creative thinking and problem-solving skills
• Proficiency in digital marketing tools and platforms
• Ability to work collaboratively in a team environment
• Leadership and project management skills
• Knowledge of branding principles and best practices
• Adaptability and flexibility in a fast-paced environment

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person