Audience Program Manager

KEY RESPONSIBILITIES/DUTIES

• Curate web site and app home screens, carousels, collections and other content promotion
• Ensure organizational priorities (content, events, membership) are promoted across PBS branded apps and websites
• Upload video and metadata using internal media management systems as needed
• As primary business owner of web site user experience and back-end toolset, serve as audience spokesperson, team champion, and strategic leader
• Develop a deep understanding of Cascade PBS streaming audiences
• Craft crisp business requirements that can be used to inform product development work
• Partner with key stakeholders to define the product vision, strategy and roadmap
• Work cross-functionally with engineering, design, and project management teams to deliver on the product roadmap
• Champion new front-end and back-end functionality and document product requirements to ensure audience-first approach to user interface and information architecture
• Maintain various informational pages in support of business priorities
• Help marketing leadership establish monthly promotional priorities and communicate them across the organization
• Lead the editorial and production process for the monthly print-at-home viewer guide, ensuring all key deadlines are met; provide the design team with creative direction, content, feedback on drafts and revisions and final sign-off
• Collaborate with membership team to include their priorities in the guide and share marketing priorities for inclusion in the printed Member News mailer
• Support all stages of the program acquisition process including initial screening and recommendation, contract development, file acceptance and quality assurance
• Develop, test, and refine content strategies using data-driven insights to maximize viewer acquisition and retention
• Collaborate with cross-functional team to determine seasonal and thematic programming tactics
• Collaborate with other team members to foster a positive and productive culture and contribute toward the overall growth of the Cascade PBS.
• Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

REQUIRED SKILLS/ABILITIES

• Understanding of industry trends and emerging technologies in content development
• Knowledge of rights management and intellectual property considerations
• Excellent writing, editing and proofreading skills
• Extensive experience with content management systems
• Strong project management skills
• Understanding of marketing analytics and research

EDUCATION AND EXPERIENCE

• Bachelor’s Degree in marketing, programming or related field, or equivalent experience strongly preferred
• Five years of experience in marketing or programming required
• Experience negotiating content acquisition and exclusive partnerships

PHYSICAL REQUIREMENTS

• Ability to work some evenings, weekends and holidays as needed
• Ability to regularly type on a keyboard
• Ability to view data on a computer screen for long periods of time
• Ability to sit or stand for extended periods

The hiring process for this role will include a phone screen and a virtual or in-person panel interview. In some instances, additional panel interviews may take place. If you need reasonable accommodation during the job application or interview process, please contact us at jobs@kcts9.org.