Automotive Digital Marketing Manager - Google Ads/PPC

AUTOMOTIVE DIGITAL MARKETING MANAGER GOOGLE ADS / PPC

Automotive PPC Manager | Paid Search | $100K+ Ad Budgets

Company: Braden Automotive Group

Location: Ohio (Hybrid / In-Office Preferred)

IMPORTANT – READ FIRST This is NOT a social media job. This is NOT a branding or content role. This is a performance marketing role focused on Google Ads and lead generation. Your responsibility: Drive high-intent traffic and reduce our cost per vehicle sold. If your experience is primarily social media management, content creation, or managing agencies without running campaigns, this role will not be a fit. We are looking for someone who has personally managed large Google Ads budgets and optimized campaigns.

ABOUT BRADEN AUTOMOTIVE GROUP

Braden Automotive Group operates multiple dealerships across Ohio generating hundreds of millions in annual revenue. Our organization runs on operational dashboards, weekly war rooms, strict KPI accountability, and inventory velocity systems. Marketing is managed with the same discipline as sales and service. This role controls the digital traffic engine for our dealership platform.

CORE RESPONSIBILITIES

Google Ads / PPC Campaign Management

• Campaign architecture and structure
• Keyword research and targeting
• Negative keyword management
• Search term analysis
• Bid strategy and budget allocation
• Conversion tracking
• Performance optimization
• Campaigns for vehicle models, used vehicles, truck buyers, clearance inventory, and service departments

Lead Generation Performance

You will monitor the full funnel: Lead → Contact → Appointment → Show → Sold. Key metrics include cost per lead, cost per vehicle sold, impression share, and campaign ROI.

Vendor Management

You will evaluate and manage digital vendors including AutoTrader, Cars.com, SEO providers, and advertising agencies. Your job is to identify wasted marketing spend and eliminate it.

Digital Traffic Dashboard

You will maintain a Digital Traffic Control Dashboard used by leadership tracking ad spend, lead volume, cost per lead, cost per vehicle sold, and store marketing performance. Marketing performance is reviewed weekly alongside sales, service, and inventory metrics.

Inventory Velocity Marketing

Our dealerships operate under a 45-day inventory supply system. Marketing campaigns support inventory movement including clearance campaigns, value buyer campaigns, and truck buyer campaigns.

REQUIRED EXPERIENCE (MANDATORY)

• 2–5 years managing Google Ads / PPC for automotive dealerships
• Experience managing $100,000+ monthly PPC advertising budgets
• Experience optimizing paid search campaigns for lead generation
• Experience analyzing search term reports and campaign performance
• Experience working with automotive CRM systems such as VinSolutions, DealerSocket, or similar

TECHNICAL SKILLS REQUIRED

• Google Ads campaign structure
• Keyword match types
• Negative keyword strategy
• Impression share
• Conversion tracking
• Search term analysis
• Lead funnel performance

Bonus Experience

• Google Analytics
• Looker Studio dashboards
• Automotive inventory marketing
• Local SEO

PERFORMANCE EXPECTATIONS

This is a performance-driven role. Success will be measured by reducing cost per lead, lowering cost per vehicle sold, increasing qualified traffic, and improving campaign efficiency across all stores. Marketing performance is reviewed weekly alongside operational metrics.

APPLICATION REQUIREMENTS

• Largest monthly Google Ads budget personally managed
• Automotive dealerships or brands worked with
• Example of a PPC campaign improvement implemented

Applications without this information will not be reviewed.

SCREENING QUESTIONS

• What is the largest monthly Google Ads budget you have managed?
• How many years of automotive PPC experience do you have?
• Which automotive CRM systems have you used?
• Describe a campaign improvement you implemented.

FINAL STEP

Final candidates will review a real Google Ads account and identify wasted spend and optimization opportunities. This ensures candidates have real PPC experience, not just marketing knowledge.

Pay: $85,000.00 - $110,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Chillicothe, OHIO 45601