Automotive Marketing Manager

As a Marketing Manager at Generation Auto Group, you are responsible for leading and executing marketing strategy across all five of our dealership locations. You play a critical role in driving brand awareness, increasing lead generation, supporting sales and service growth, and ensuring consistent messaging across the entire organization.

This role requires a strong mix of creativity, digital marketing expertise, vendor management, and performance tracking. Your work directly impacts customer traffic, online visibility, dealership reputation, and overall business performance.

Your Impact

The primary functions of this role include, but are not limited to:

Marketing Strategy & Campaign Execution

• Develop and oversee annual and quarterly marketing plans for all Generation Auto Group dealerships.
• Execute advertising campaigns across digital and traditional platforms (Google, social media, radio, print, etc.).
• Coordinate seasonal promotions, sales events, service campaigns, and community initiatives.
• Ensure marketing efforts align with dealership objectives and leadership priorities.

Digital Marketing & Website Oversight

• Manage paid search, social media advertising, SEO/SEM, and retargeting campaigns.
• Ensure dealership websites are optimized for lead conversion, customer engagement, and brand consistency.
• Monitor online performance metrics including traffic, conversions, cost per lead, and ROI.
• Maintain accurate and compliant OEM and dealership messaging across all digital channels.

Lead Generation & CRM Collaboration

• Partner with Sales, Service, and BDC teams to improve lead flow, response processes, and customer experience.
• Support CRM-based marketing initiatives that strengthen customer retention and conversion.
• Track lead quality and campaign performance across all rooftops.

Brand Management & Content Development

• Maintain consistent branding and communication across all Generation Auto Group dealerships.
• Oversee social media presence, content creation, email marketing, and promotional materials.
• Support employer branding and recruitment marketing efforts as needed.

Budgeting, Reporting & Vendor Management

• Manage the marketing budget and allocate spend effectively across all locations.
• Serve as the primary contact for outside marketing agencies, media vendors, and OEM partners.
• Provide monthly performance reporting and actionable insights to leadership.
• Evaluate vendor results and ensure marketing partners meet dealership expectations.

In summary, the Marketing Manager at Generation Auto Group are responsible for driving marketing strategy and performance across a multi-store dealership group, ensuring consistent brand presence, measurable results, and continued growth in both sales and service operations.

Who You Are

• Strong understanding of digital marketing platforms including Google Ads, Meta Ads, SEO, and analytics
• Experience managing marketing vendors, agencies, and campaign budgets
• Highly organized with the ability to manage multiple priorities across five dealerships
• Analytical mindset with the ability to turn data into actionable strategy
• Strong written and verbal communication skills
• Comfortable collaborating with dealership leadership, sales teams, and service departments
• Professional, dependable, and motivated to grow within a fast-paced organization
• Willingness to travel between dealership locations as needed
• Experience with dealership CRMs (VinSolutions, DealerSocket, etc.)
• Familiarity with Adobe Creative Suite, Canva, or design tools

What We’ll Give You

• Paid Time Off – Relax, refresh, and recharge
• Medical Insurance – Stay covered and healthy
• Dental Insurance – Keep your smile bright
• Vision Insurance – See life clearly
• Voluntary Life, Accident & Critical Illness Insurance – Extra protection when you need it most
• 401(k) with Employer Contribution – Invest in your future
• Paid Holidays – Enjoy well-deserved breaks
• Employee Purchase Program – Exclusive discounts
• Perks & Discount Program – Shopping, travel, and more
• Monthly Employee Celebrations – Fun events all year long!
• A/C & Heated Shop – Comfort year-round
• Paid Manufacturer Training – Learn and earn
• Company-Supplied Uniforms – We’ve got you covered

Who We Are

Generation Auto Group is a family-owned and operated dealership group proudly serving our communities for over 30 years. Owned by the Catalanotto family, our organization is built on integrity, transparency, accountability, reliability, and discipline.

Our dealerships include:

Generation Kia – Bohemia, NY
Generation Buick GMC – Bohemia, NY
Auto World Kia – East Meadow, NY
Nutley Kia – Nutley, NJ
Rock Ridge Nissan & Infiniti – Denville, NJ

We are deeply rooted in the communities we serve and committed to developing local talent. At Generation Auto Group, employees are supported, valued, and given opportunities to grow their careers while delivering exceptional service to our customers.