AVP, Digital Media & Delivery

Supports VP of Integrated Paid Media by leading and overseeing Social Media and Programmatic Media teams. Serves as a strategic leader in new client onboarding and digital campaign execution, working alongside the client success, digital strategy, and specialized media teams to ensure a high-quality partner onboarding experience that sets the client up for long-term success with Carnegie. Champions the integration of AI and new technologies to optimize team workflows, elevate performance, and drive measurable results across clients and internal operations.

Responsibilities:

• Strategy, Leadership, and Team Management
  • Leads the Social Media and Programmatic Media teams with a strategic vision for growth, innovation, and cross-team collaboration
  • Ensures digital teams are effectively leveraging Carnegie and industry best practices while fostering a culture of continual testing and learning, and evolving new approaches to meet the needs of increasingly complex and sophisticated client partnerships
  • Partners with the VP and specialized media team leads to recruit, hire, and retain top talent, fostering a positive, high-performing, and collaborative culture
  • Provides direct coaching, feedback, and career development support to team members to promote performance, accountability, and professional growth
  • Leads the exploration, onboarding, and integration of AI tools and automation, developing a division-wide adoption roadmap that enhances scalability, efficiency, and campaign innovation across all digital media channels
• Business Development Partnership & Pitch Leadership
  • Serves as a digital subject matter expert in high-value client pitches and presentations, articulating Carnegie’s capabilities, technology stack, and strategic differentiators with confidence and clarity
  • Partners with Business Development and strategy leaders to shape pitch content and digital media recommendations tailored to client needs, objectives, and industry challenges
  • Acts as a dynamic and engaging presenter, able to adapt messaging in real time and translate complex digital concepts into compelling, results-oriented narratives
  • Collaborates cross-functionally to ensure digital media approaches in proposals and presentations are innovative, feasible, and reflective of Carnegie’s evolving best practices and AI-driven strategies
  • Supports the continued evolution of Carnegie’s pitch and proposal process by developing reusable frameworks, case studies, and assets that elevate how we tell our digital story
• Client Onboarding & Campaign Oversight
  • Leads high-level client onboarding for key digital accounts, ensuring alignment on strategic objectives, measurement frameworks, and media delivery approaches that set the foundation for long-term success
  • Partners cross-functionally with strategists, media, and project teams to guide a seamless transition from onboarding to campaign launch, ensuring every engagement reflects Carnegie’s standards of strategic excellence and client service
  • Leads the digital audit process for high-priority clients alongside digital strategist, translating findings into actionable insights that inform media strategy and strengthen client positioning from the start of the partnership
  • Provides strategic oversight during the transition of existing campaign infrastructure, empowering teams to identify opportunities, resolve challenges, and deliver innovative, data-driven results that exceed client expectations

Qualifications:

• Ability to thrive in a fast-paced environment while balancing multiple client needs and internal priorities
• Deep expertise in Social Media and Programmatic Display/Streaming strategy and execution
• Prior management experience with proven ability to lead, mentor, and scale teams
• Strong analytical skills with experience using data visualization tools (e.g., Google Looker Studio, Google Analytics) to inform strategy
• Exceptional communication skills, able to clearly convey strategy internally and handle high-level client conversations confidently
• Exceptional presentation skills, with the ability to engage audiences of varying technical expertise and confidently represent Carnegie in client-facing or public-speaking settings
• Innovative thinker with demonstrated experience leveraging AI and automation tools within digital marketing workflows to enhance campaign performance, efficiency, and scalability
• Remote work capable: strong time management, organizational skills, and ability to navigate multiple platforms efficiently

Experience

• Bachelor’s degree required; preferably in business, marketing, or related field
• 10+ years of digital marketing experience, with hands-on or management experience across Social Media and Programmatic
• 8+ years of prior agency experience
• 5+ years experience in team management and skip-level leadership

You Should Join Us!

We’re a fast-growing and innovative company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your “pros” column:

• Private health/dental/vision
• 401(k) with company match
• Generous holiday and PTO package
• Flexible work environment (remote, in-office, and hybrid roles)
• Half-day summer Fridays
• Fun company events and laid-back culture
• Opportunities for advancement
• Industry exposure and professional development
• Growing company with a family feel
• Entrepreneurial approach and spirit

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.