AVP of Enrollment Management and Marketing

Introduction

Managers thrive with us! HCA Healthcare is one of the nation’s leading providers of healthcare services, comprising of over 180 hospitals and about 2,000 sites of care in 21 states and the United Kingdom. We are looking for a(an) AVP of Enrollment Management and Marketing for our Research College of Nursing team where excellence creates excellence.

Benefits

Research College of Nursing, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

• Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
• Free counseling services and resources for emotional, physical and financial wellbeing
  
• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
  
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock
  
• Family support through fertility and family building benefits with Progyny and adoption assistance.
  
• Referral services for child, elder and pet care, home and auto repair, event planning and more
  
• Consumer discounts through Abenity and Consumer Discounts
  
• Retirement readiness, rollover assistance services and preferred banking partnerships
  
• Education assistance (tuition, student loan, certification support, dependent scholarships)
  
• Colleague recognition program
  
• Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
  
• Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Learn more about Employee Benefits

Note: Eligibility for benefits may vary by location.

HCA Healthcare has expanded our influence across the healthcare industry by investing $3.5 billion in capital improvements in recent years. Do you want to be an influencer in healthcare? Apply for our AVP of Enrollment Management and Marketing role today!

Job Summary and Qualifications

Position Overview:

The Assistant Vice President (AVP) of Enrollment Management is a strategic and operational leader responsible for developing and executing strategies to attract, engage and enroll prospective students through lead generation, nurturing and admissions management workflows.

This position will oversee the entire student admission process, including marketing the institution, developing recruitment strategies, managing admissions and marketing staff, ensuring the timely selection of qualified applicants.

The AVP of Enrollment management will lead the College’s integrated marketing strategy and is responsible for brand and creative development in support of the College mission, values, and strategic goals.

The ideal candidate will have proven experience in admissions and the consumer marketing and sales cycle from awareness through conversion with a passion for data-driven results.

Key responsibilities:

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  Develop and implement a comprehensive, action-oriented enrollment strategy to manage leads through enrollment process, collaborating cross-departmentally to achieve enrollment goals
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  Manages and optimizes the prospective student contact strategy to achieve maximum lead to start conversion
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  Lead the development of innovative integrated marketing that increases awareness and understanding of the College’s programs, enhances the college’s brand, and supports recruitment of students, tracking KPI’s to budget
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  Establish tools for measuring effectiveness of external resources utilized in advertising and recruitment efforts while bringing innovation and technology solutions to meet recruitment needs
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  Develop weekly/monthly/quarterly reporting forecasts, building and motivating strong teams to ensure that enrollment goals are met

• Lead agency and creative professionals in the development of all marketing and branding for the College and all of its programs
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  Provide leadership and writing support for internal and external publications, collateral, media releases and other written communications
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  Increase community presence and develop new recruitment strategies and outreach initiatives
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  Brainstorm new and creative enrollment growth strategies.

What qualifications you will need:

• A minimum of a bachelor’s degree is required. Preferred fields of study include Marketing, Communications, Public Relations, or a closely related discipline.
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  Strong understanding of the student lifecycle from lead generation through enrollment, and industry best practice strategies to maximize results
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  Minimum of 7 years of progressive experience in the field of Enrollment Management
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  In depth knowledge of integrated marketing channels and tactics, preferably demand generation strategies
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  Excellent written and oral communication skills.
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  Ability to identify quality creative design and production, providing direction and input into the creative process for all brand and marketing development.
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  Ability to work on tight deadlines and adapt quickly to change.

Research College of Nursing is a private, non-sectarian, fully accredited institution of higher learning. We are located in the greater Kansas City metropolitan area. We offer a Bachelor of Science (B.S.N.) and a Master of Science in Nursing (M.S.N.) with three graduate tracks, an RN-MSN entry point option, and three post-Masters certificate choices. Our 13:1 student-faculty ratio nurtures rich campus discussions and wide opportunities for student scholarship and development. Over 400 students are enrolled at the Research College of Nursing. Approximately 65% are undergraduates and 35% are graduate students. We embody the mission and heart of HCA MidAmerica. We are recognized as a leader in healthcare due to our skilled, compassionate, and dedicated doctors and nurses.

HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"Bricks and mortar do not make a hospital. People do."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

If you're looking for a leadership opportunity that provides both personal satisfaction and professional growth, apply to join HCA Healthcare as a(an) AVP of Enrollment Management and Marketing.Unlock your leadership potential with HCA Healthcare.

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.