B2B Brand Strategist

We're looking to hire a B2B brand strategist who knows how to develop and write a comprehensive brand messaging guide.

Note: THIS IS NOT A MARKETING ROLE. The scope is narrow and limited to brand messaging development.

You’ll work alongside our CEO, Brand Designer, and Marketing Director to develop our messaging guidelines — the foundational brand document that defines how we communicate with our market.

What you'll deliver:

• Brand story and elevator pitch
• Messaging pillars with supporting proof points
• Audience-specific value propositions (multiple buyer personas)
• Brand voice, tone, and writing style guidelines
• Approved terminology and language standards
• Boilerplate copy (long and short versions)
• Complete brand messaging guide

What we're looking for:

• Proven experience writing B2B brand messaging guides (campaigns or content will not be considered)
• Portfolio of B2B brand messaging that you personally authored. Not supervised.
• Ability to translate complex service offerings into clear, differentiated positioning
• Experience working directly with senior executives
• Strong interview and synthesis skills; you'll work from existing research, not start from scratch

Please apply with a link to a brand messaging guide you've developed. Blog posts, case studies, and social media posts will not be accepted.

About Us

The Prosen Center for Business Advancement is a boutique consulting firm led by Bob Prosen, a former Fortune 1000 executive with a decades-long track record of helping mid-market CEOs drive growth and execute strategy. We work with a small number of clients at a time, which means the work is high-impact and the expectations are high. We're currently undergoing a rebrand and need the right person to build the messaging foundation from the ground up.

Pay: $75.00 - $115.00 per hour

Work Location: Remote