B2B Content & Vertical Marketing Lead

Bossard Group is a global company specializing in fastening technology, offering a wide range of fasteners, engineering consulting, and smart logistics solutions for manufacturing and industrial clients. Partnering with companies across various sectors, such as automotive and aerospace, to improve productivity and efficiency through services like fastener design, supply chain management, and smart factory solutions like automated inventory systems.

As a strategic partner, we help manufacturing companies increase their productivity and offer a wide range of solutions, all aimed at reducing total costs and increasing efficiency. We call it Proven Productivity.

Bossard Americas is seeking a B2B content strategist and hands-on writer to shape how we communicate with manufacturing customers across multiple verticals. This role focuses on understanding their challenges and developing content that drives awareness, engagement, and a qualified pipeline.

It is ideal for a marketer who is both analytical and creative, someone who can research industry problems, understand buyer motivations, and craft content that speaks with clarity and authority. You’ll work closely with sales, engineering, and marketing colleagues to ensure our messaging aligns with customer needs and supports measurable business impact.

Key Responsibilities

Content Strategy & Editorial Development

• Lead the North America content strategy and manage the content calendar aligned with marketing and sales objectives.
• Plan, write, and edit a wide range of B2B content:
• • Evergreen educational content
  • Funnel-driven content (top, mid, bottom)
  • Email nurture sequences using Real-Time Marketing
  • Lead magnets and downloadable assets
  • Articles, case studies, and success stories
  • Video scripts and presentation narratives
• Conduct independent research to understand vertical market needs, customer challenges, and manufacturing trends.
• Collaborate with engineers, product specialists, and SMEs to gather insights and translate technical knowledge into accessible, high-impact content.

Vertical Marketing & Campaign Execution

• Develop and execute content tailored to key manufacturing verticals.
• Partner with sales to understand vertical-specific buying behavior and customer priorities.
• Build targeted content offers, messaging frameworks, and landing pages that resonate with engineering, procurement, and operations audiences.
• Support vertical campaigns with content designed for high-ROI customer segments.

Thought Leadership & Content Amplification

• Develop thought leadership pieces that elevate Bossard’s presence within industrial markets.
• Write and pitch articles, interviews, and technical insights in collaboration with SMEs and partners.
• Work closely with Communications Specialists to repurpose content into social posts, short videos, and multi-channel promotional assets.

Search Optimization & Digital Performance

• Apply SEO best practices to improve discoverability, ranking, and content engagement.
• Partner with internal and external teams to optimize vertical landing pages and website messaging.
• Monitor performance metrics and iterate content strategy based on keyword data, analytics, and market insights.

Who You Are

• You bring strong B2B marketing experience, ideally within industrial, distribution, or manufacturing environments.
• You demonstrate a disciplined editorial process—from research, to outline, to polished content.
• You balance strategy and execution, developing content programs while producing assets yourself.
• You’re proactive and resourceful, comfortable researching topics independently and coordinating with SMEs.
• You simplify complex technical concepts into clear, relevant messaging for engineering and procurement audiences.
• You collaborate well across teams, supporting alignment with sales, engineering, and product groups.

Core Competencies

• Experience with CRM and automation platforms, ideally Dynamics 365 and Real-Time Marketing.
• Familiarity with SEMRush, Ahrefs, or similar SEO tools.
• Working knowledge of GA4 and content performance analytics.
• Ability to collaborate using Adobe Creative Cloud, Canva, or similar tools (no advanced design required).
• Basic understanding of HTML/CMS editing is a plus.
• Strong project management and organizational skills.
• Demonstrated ability to produce clear, accurate, and credible B2B content.

Why This Role Matters

This role defines how Bossard communicates value to manufacturers across North America. Your content will strengthen our presence within key verticals, improve lead quality, and directly support sales pipeline growth, helping shape the stories that bring the right customers to the table.

Skills

Preferred

• Microsoft Publisher
• Microsoft Powerpoint
• Microsoft Excel

Behaviors

Preferred

• Team Player: Works well as a member of a group
• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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