B2B Marketing Strategist

About us

Gibbs Smith is an employee-owned, B Corp certified publisher. We positively impact the communities we serve, including employee-owners, local communities, the book and education industries, and Planet Earth.

A Little Bit About the Position

The B2B Marketing Strategist (strong education focus) is responsible for developing and executing high-impact marketing strategies that drive brand awareness, lead generation, and revenue growth in the education segment. This role bridges marketing and sales, ensuring all campaigns are aligned with both short-term objectives and long-term growth targets (current year plus three years out). You will lead initiatives across multiple channels, craft compelling content tailored to the education audience, and equip the sales team with tools that convert prospects into loyal customers.

KEY DELIVERABLES

• Create and execute marketing strategies aligned with annual and three-year EDU sales goals
• Develop strategies and compelling, targeted content for multiple channels
• Develop sales enablement tools that support revenue goals

SPECIFIC JOB TASKS

Market & Audience Insights

• Identify and target education markets and decision-makers based on immediate and long-term sales goals
• Research industry trends, competitor activities, and customer pain points
• Maintain and refine buyer personas to guide campaign messaging and channel strategies.

Digital Strategy Development and Execution

• Design and implement multi-channel digital marketing strategies aligned with the EDU sales funnel and business objectives
• Manage and optimize campaigns across:
• Social media
• Email marketing
• Paid digital ads/PPC
• SEO/SEM
• Work with Corp. Comm. Manager on web landing pages – GibbsSmithEducation.com
• Work with Corp. Comm. Manager on eCommerce site – Shop.GibbsSmithEducation.com
• Content marketing (whitepapers, blog posts, case studies)
• Embrace AI and create and implement a long-term plan for Generative Engine Optimization (GEO)

Sales Enablement & Alignment

• Partner with the sales team to design account-based marketing programs and tools.
• Create sales enablement materials, including one-pagers, email templates, and presentations.

CORPORATE COMMUNICATIONS

• Collaborate with fellow members of the corporate communications team to ensure all initiatives and deliverables are executed effectively and aligned with organizational objectives.
• Cross train on marketing and communication functions across the organization
• Champion and promote the company’s mission, values, and goals as a B Corp and ESOP

ADDITIONAL SKILLS

• Familiarity with long sales cycles and account-based marketing tactics
• Proficiency in using analytics platforms and tools, including Google Analytics, PowerBi
• Proficiency in CRM & marketing automation platforms, especially HubSpot
• Comfortable using AI tools for personalization, predictive analytics, and content generation in line with the company’s Artificial Intelligence Acceptable Use Policy
• Staying on top of the latest marketing and communication trends and bringing new ideas to the team on a regular basis

QUALIFICATIONS

BS/BA in Marketing, Communication, or Sales

Five years’ experience in B2B or account-based marketing

Educational marketing a plus

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Application Question(s):

• Do you have five years’ experience in B2B or account-based marketing? Please explain.
• Is $60,000-70,000 within your salary range?

Work Location: Remote