B2B Sales Manager (F&B / Beverage Manufacturing - KSA)

Key Responsibilities:

• Develop and execute a sales strategy to drive growth across the assigned territory in Riyadh
• Identify, open, and onboard new B2B accounts, including coffee shops, roasteries, café chains, and HoReCa distributors
• Manage and grow relationships with key customers to ensure long-term partnerships and repeat business
• Promote and sell products such as beverages, syrups, RTD products, café supplies, and related FMCG items
• Own full responsibility for territory performance, including revenue growth and market penetration
• Lead pricing negotiations, contract discussions, and deal closures with measurable results
• Monitor competitor activity, pricing trends, and market dynamics within the KSA F&B sector
• Understand procurement cycles and purchasing behavior of customers in the Saudi market
• Achieve monthly sales targets and KPIs, providing accurate sales forecasts and performance reports
• Collaborate with internal teams to ensure smooth order fulfillment, customer satisfaction, and account support.

Requirements:

• 5–8 years of proven B2B sales experience within F&B / FMCG, with strong exposure to beverages, syrups, RTD products, or café supplies
• Mandatory Riyadh-based experience with an established network across coffee shops, roasteries, café chains, and HoReCa distributors
• Demonstrated ability to open new accounts and manage key customers, driving measurable revenue growth
• Strong understanding of KSA market dynamics, including pricing, procurement cycles, and competitive landscape
• Excellent negotiation and closing skills with a consistent record of meeting or exceeding sales KPIs
• English required; Arabic preferred, with strong communication and reporting capabilities

License/Certification:

• Driving License (Preferred)

Job Type: Full-time

Pay: ﷼7,500.00 - ﷼8,000.00 per month