B2B Sales Officer - Coffee Industry

Key Responsibilities

Sales & Business Development:

• Target Achievement: Consistently meet or exceed monthly, quarterly, and annual sales targets for coffee products and equipment.
• Lead Generation: Actively prospect and secure new B2B clients, including hotels, restaurants, cafes (Horeca), corporate offices, and local retail outlets within Dubai and neighboring Emirates.
• Product Expertise: Con tem, ensuring all activities and client interactions are logged promptly.
• Negotiation & Closing: Prepare customized proposals, negotiate contract terms, and successfully close sales deals.
• Relationship Building: Develop and maintain strong, long-lasting relationships with key customers and decision-makers to foster repeat business and loyalty.
• Market Intelligence: Stay updated on industry trends, competitor activities, and new product launches to inform sales strategies.
• Account Servicing: Coordinate with the Technical Service team to ensure seamless installation, maintenance, and prompt troubleshooting of coffee equipment at client sites.
• Order Coordination: Liaise with the Logistics and Warehouse teams at the DIP location to ensure timely and accurate delivery of products.
• Administrative: Prepare weekly and monthly sales forecasts and progress reports for management review. Manage assigned sales budget and control operational expenses.

Qualifications & Requirements

Education & Experience:

• Bachelor’s degree in Business Administration, Marketing, or a related field (preferred).
• Minimum of 2-3 years of proven B2B sales experience, ideally within the Food & Beverage (F&B), FMCG, or Horeca sector. Experience specifically in coffee or specialty food sales is highly advantageous.

Skills & Attributes:

• UAE Driving License: Valid UAE Driving License is mandatory for this field-based role.
• Communication: Excellent verbal and written communication skills in English (Arabic is a plus).
• Negotiation: Proven ability to negotiate effectively and influence purchasing decisions.
• Coffee Knowledge: Basic understanding of coffee brewing methods, equipment operation, and the differences between various coffee profiles (e.g., Arabica vs. Robusta, roast levels).

Job Type: Full-time

Pay: AED3,000.00 - AED5,500.00 per month

Experience:

• B2B : 2 years (Required)
• HORECA: 2 years (Required)