B2B Sales Portal & CRM Manager

The B2B Sales Portal & CRM Manager is responsible for the overall leadership of Gibson, Inc. Sales Portal and Salesforce CRM platform across the Gibson portfolio of brands for the Americas and International Distributors network.

The key mission of this role is to establish an industry leading Digital Showroom and Dealer Order Management Platform that excites dealers with an exceptional service experience. End user and business requirements are defined by the Sales Portal Manager, and execution is done in partnership with dedicated IT resources for the platform. The B2B Sales Portal & CRM Manager is the global service subject matter expert (Center of Excellence) for developing and operating a seamless purchase order experience from storytelling through order acquisition.

ROLES & RESPONSIBILITIES

• Responsible for the digital transformation through the successful implementation of a modern Sales Portal (2-way B2B tool) that includes a Digital Showroom and connected Order Management Platform.
• Project Management for the Sales Portal implementation project in collaboration with the IT Sales Portal expert. Define business requirements, business process flow maps and RACIs.
• Liaise with system solution provider, IT expert to represent the user experience, business needs throughout the project and be a designated system implementation partner
• Work with internal stakeholders and associated vendors to drive the enhancement of future portal capabilities (continuous platform improvement of functionality and user experience) to incorporate advanced services such as CRA (Consumer/Customer/Channel Right Assortment) functionalities, trade marketing tools (e.g.: POP and Instore Solution Catalog).
• Lead prioritization and phasing by Geography, Brand, Channel, and Product Segmentation.
• Provide guidance in ways of working and develop playbook and process maps.
• Lead, develop, and execute ongoing training of tools.

• Drive internal (DSR, BDM, DPS, DTX) and external (Dealer and Distributor) training sessions, be a consultant for DSR and BDM and train and retain dealers and distributors.
• Lead set-up, and ongoing maintenance of the Digital Showroom in collaboration with Brand Marketing, Product and Finance. This setup includes (but not limited to) Product Catalog, Marketing Assets, Marketing Content, Product Spec Sheets, Price List, etc.
• Connect with the Digital Asset Management (DAM) system and Product Information Management system (PIM) and consult the DTC Ecom Operations team in terms of PDP support.
• Ensure timely and complete set-up to meet key GTM calendar milestones (CMM, Pre-line, etc.)
• Owns the relationship with the IT implementation partner, Tech Parrot, to translate business needs into insights and solutions in the B2B, DSR, CSR, ER, and IT business units.
• In collaboration with the Dealer Service Director, set annual, quarterly, ad monthly targets (Key Service Drivers “KSD” and KPIs), track and report progress.
• Reporting: Establish KPIs and tracking mechanisms to manage KSD metrics
• Enable platform for seamless DTX Order Management. Ensure Sales Portal connection to DTC Ecom and readiness for order flow.
• Aids in SalesForce user configuration and support of tool.

Required Skills/Abilities:

• Functional skills in the tactical operation of a Digital Showroom / B2B eCommerce website, Salesforce experience required.
• Excellent trade marketing, sell-in tool and go-to-market process skills
• Proven project management leadership skills
• Ability to lead business discussions with IT personnel and 3rd party implementation partners, scoping decisions based on best practices for implementing a B2B Sales Portal
• Skilled in articulating high-level business requirements and creating detailed business specs as well as other documentation.
• Ability to teach and support internal users of tools.
• Excellent communication skills, both written and verbal with strong presentation skills
• Strong interpersonal, team building, organizational, and motivational skills
• Onboarding and training expertise of internal and external stakeholders
• Able to proactively question and challenge to prioritize and identify solutions in a timely manner.
• Works with a sense of urgency and a desire for excellence in performance and customer satisfaction

Education and Experience:

• Bachelor's degree in Marketing, Business or Ecommerce, and/or equivalent work experience
• 3-5 years’ relevant work experience in implementing and managing B2B Sales Portals, Salesforce experience required.
• Excellent trade marketing and digital commerce expertise (catalogue, content, asset management and website merchandising)
• Experience working in a dynamic global premium branded consumer goods company preferred.
• Experience working in an international matrix organization.
• Demonstrates an understanding of different organizational departments and functions.

Travel Requirements:

• Periodic travel to commercial meetings, dealer meetings, and Gibson tradeshows events may be required (approximately 5-10%).

Nota Bene:

The company’s job descriptions are not intended to be a complete detailed account of all expected/anticipated activities. We operate in a fast-moving and competitive global environment and therefore need employees to be flexible.

We celebrate diversity and Gibson, Inc is an Equal Opportunity employer.