B2B SEO Consultant

Crawford Group (www.crawfordgroup.com) is seeking a B2B SEO consultant for a high profile media company. In the role, one will be trusted to work with B2B SaaS websites to deliver strategic, technical, and content-driven improvements that drive qualified traffic, improve search visibility, and ultimately support lead generation and conversions.

About Crawford Group.
We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.
Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs

Responsibilities:
Strategic Planning:

• Keyword Research & Mapping: Identify high-intent, relevant keywords across the buyer journey (awareness / consideration/ conversion), primarily focusing on Products & Solutions pages.

• Competitor Analysis: Benchmark against competitors to uncover gaps and opportunities.

Technical SEO:

• Site Architecture Optimization: Confirm crawlability, indexability, and logical structure for both users and search engines. Identify key gaps.

• Page Performance: Identify successes and issues with performance metrics that affect rankings and user experience.

• Schema Markup: Recommend specific structured data to enhance readability and expand SERP appearance.

• Mobile Optimization: Audit mobile experiences.

Content Strategy:

• Landing Pages: Recommend product and industry/audience page enhancements or additions based on relevant keywords.

• Thought Leadership: Guide direction of authoritative content creation that builds trust and domain authority.

• Insights Blog & Resource Center Optimization: Identify areas for new educational content targeting decision-makers.

• Content Gap Analysis: Identify missing content that could attract prospects and clients.

Analytics & Reporting:

• SEO Reporting, & Insights: Provide a report on BPS organic performance including organic traffic and trends, keyword rankings across various topics and site sections, conversion rates, and engagement metrics. Provide actionable insights and recommendations.

Collaboration & Enablement:

• Cross-Team Collaboration: Work with Web Production, UX, Content, and Web Dev teams.

• SEO Enablement: Educate teams on SEO best practices and how to incorporate them into their workflows

  
  

Qualifications:

• 5+ years of experience in SEO, with a focus on enterprise-level strategy and execution within large corporations, proficiency in managing detailed matrices and effectively communicating ideas to stakeholders
• Proven track record of driving organic growth for large-scale websites or digital properties
• Excellent communication and presentation skills, with the ability to effectively convey complex SEO concepts to diverse audiences
• Strategic thinker with the ability to prioritize initiatives based on business impact and resource availability
• Comfortable working in a fast-paced, dynamic environment with multiple stakeholders and competing priorities
• Strong understanding of SEO tools and analytics platforms
• Familiarity with international markets for SEO optimization including LATAM (i.e. Brazil, Mexico, Columbia) and APAC (i.e. China, Singapore, Taiwan, Hong Kong, Macau, Japan, Korea)
• Experience/knowledge of GEO and schema of LATAM and APAC regions

Location: Remote
Duration: Consulting
Rate: $80 - $95/hour W-2 consultant of Crawford Group; benefits available if eligible (Our hourly ranges are determined based on skills, experience and location)

Committed to Diversity.
We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.