B2B Social Content Creator

Job Description

Job Title: B2B Social Content Creator (LinkedIn Focus)

Location: New York, NY

• Remote
  
  

About The Role

Polar is seeking a B2B Social Content Creator to own the full lifecycle of LinkedIn content. This role involves generating content ideas from various sources, publishing high-performing posts, and managing LinkedIn Ads to drive pipeline. The creator will produce 8-10+ posts weekly, manage content backlogs, create visuals, edit videos, and analyze ad performance, working closely with the CEO and GTM team.

Key Responsibilities

• Content Production: Generate ideas, write and refine posts, create visuals in Figma, manage content backlogs across multiple accounts, and experiment with various content formats.
• Video Editing: Transform customer call recordings into social-ready clips with subtitles, create screen recordings, and build YouTube thumbnails.
• LinkedIn Ads & Performance: Manage and promote LinkedIn Ads, report on pipeline generation, and review ad-driven signup and app install data.
  
  

Qualifications

• 2+ years of experience in B2B content creation on LinkedIn.
• Understanding of DTC/ecommerce language and ability to communicate with founders and operators.
• Proficiency with content creation tools like Figma, Veed.io, iMovie, Screen Studio, and YouTube Studio.
• Experience with AI tools for increased efficiency.
• Metrics-driven with a focus on pipeline impact.
• Ability to move quickly and work autonomously.
  
  

Bonus Points

• Experience with LinkedIn Ads campaign management.
• Background in DTC/ecommerce.
• Experience building or managing a content engine at a B2B SaaS startup.
  
  

Why Polar

• LinkedIn is a primary growth channel.
• Direct collaboration with the CEO on content strategy.
• Opportunity to contribute to the future of ecommerce analytics with AI.
• Fast-paced environment with no bureaucracy.
• Competitive compensation and equity.