Bahrain Market Research Lead (Growth, Insights & Market Development)

Company: Reelbook
Location: Bahrain
Job Type: Full-time
Experience: 5–7 years preferred
Candidates with prior experience in scaling or launching successful consumer mobile applications or marketplaces will be strongly preferred.

Role Overview

We are seeking a Bahrain Market Research Lead who will own market intelligence, customer insights, and data-driven decision-making for our Bahrain launch.

This role is both strategic and execution-oriented. In addition to research and insights, the role will contribute to early market development and go-to-market execution, working closely with leadership, product, and partnerships teams.

You will act as the voice of the customer, the market, and early commercial reality inside Reelbook.

Key ResponsibilitiesMarket Research & Insights (≈75%)

• Conduct in-depth market research on Bahrain’s travel, dining, leisure, and lifestyle segments
• Define and validate key user personas (locals, expats, Saudi weekend visitors, tourists)
• Analyze competitors, substitutes, and informal alternatives (social media, WhatsApp bookings, etc.)
• Size market opportunity (TAM, SAM, SOM) and validate priority use-cases
• Design and execute user interviews, surveys, focus groups, and usability testing
• Work closely with product and design teams to validate features, flows, pricing, and positioning
• Define and track key launch KPIs (activation, retention, conversion, repeat usage)
• Build dashboards, reports, and actionable insights for leadership decision-making

Market Development & Commercial Support (≈25%)

• Support go-to-market strategy with data-backed recommendations
• Collaborate with Partnerships & BD teams by providing:
• Partner category prioritization
• Commission and pricing benchmarks
• Market feedback from partners and early users
• Participate selectively in early partner discussions to gather market signals and validate assumptions
• Identify early growth opportunities, pilot campaigns, and test-and-learn experiments
• Provide competitive and customer insights to support commercial negotiations and positioning

Required Qualifications

• 5+ years of experience in market research, growth analytics, strategy, or insights roles
• Prior experience contributing to or launching a successful consumer app, marketplace, or digital platform is a strong advantage
• Experience in travel, food & beverage, hospitality, lifestyle, e-commerce, or marketplace platforms preferred
• Strong analytical, presentation, and storytelling skills (Excel, dashboards, reports)
• Hands-on experience with both qualitative and quantitative research methods
• Ability to translate data into clear product, growth, and business recommendations
• Comfortable working in a fast-moving startup or pilot-stage environment
• English required; Arabic is a strong plus

Job Type: Full-time