Beauty Marketing Manager

Seoul Theory Floor Lead & Marketing Operator

Well Lab · Seoul Theory
Snellville, GA · In-Person
Full-Time

About Us

Seoul Theory is a luxury K-beauty retail destination co-located with Well Lab, an innovative medspa in Snellville, GA. We're where K-beauty meets cutting-edge aesthetics — our signature 15-minute complimentary consults connect clients with transformative skincare solutions, from clean Korean beauty products to advanced aesthetic treatments.

We're founded by Dr. Dionne Anderson, and we're building something special: a client experience that bridges retail beauty and clinical results.

The Role

We're looking for a Seoul Theory Floor Lead & Marketing Operator — someone who thrives at the intersection of beauty, sales, and digital marketing. This isn't just a retail job or just a marketing job. It's both.

You'll be the face of Seoul Theory, hosting personalized K-beauty consults that convert browsers into loyal clients. You'll also run our Meta ad campaigns, manage our lead pipeline, and own the entire customer journey from ad click to booked appointment to in-store conversion.

If you love beauty, understand marketing, and can close a sale while making someone feel genuinely cared for — this role was designed for you.

What You'll DoIn-Store at Seoul Theory (Your Primary Focus)

• Host 15+ complimentary K-beauty consults per week — skin analysis, foundation matching, and personalized product recommendations
• Convert consults into Well Lab treatment bookings — connect clients to services like HydraFacials, microneedling, cryotherapy, and GLP-1 treatments
• Drive retail sales of SKNRX and K-beauty products with expert product knowledge and personalized recommendations
• Enroll clients in our Well Wallet referral program at the point of consult
• Open and close the Seoul Theory floor daily following operational checklists

Digital Marketing & Lead Management

• Run and optimize Meta ad campaigns for both Seoul Theory and Well Lab (we'll train you!)
• Manage our CRM pipeline (GoHighLevel) — move leads through stages, send confirmations, follow up with no-shows
• Respond to new leads within 2 hours during business hours to maximize bookings
• Coordinate with our content team to schedule and post organic social content across Instagram and Facebook
• Report weekly marketing performance to Dr. Dionne — spend, cost per lead, show rate, conversions

Pipeline & Follow-Up

• Follow up with no-shows within 24 hours to reschedule and recover lost appointments
• Keep the pipeline clean — no stale leads sitting for more than 3 days
• Tag and segment hot leads for executive review
• Monitor booking capacity and flag scheduling conflicts

What Success Looks Like

We measure performance on real metrics that matter:

Consult & Conversion

• Host 15+ consults per week with a 70%+ show rate
• Convert 30%+ of consults into Well Lab treatment bookings
• Generate 5+ booked treatments per week
• Sell $500+ in retail products weekly

Marketing & Ads

• Keep cost per booked consult under $15
• Deliver weekly ad performance reports every Monday
• Publish 5+ organic posts per week across both brands
• Flag underperforming ads within 48 hours

Pipeline Management

• Respond to new leads within 2 hours (business hours)
• Follow up with no-shows within 24 hours
• Rebook 50%+ of no-show clients
• Zero stale leads older than 3 days

Who You AreMust-Haves

• Beauty enthusiast with product knowledge — you genuinely love skincare and understand ingredients, routines, and results
• Sales experience — you know how to read a client, ask the right questions, and close without being pushy
• Digital marketing experience — you've run Facebook/Instagram ads before (or you're eager to learn fast)
• Excellent communication skills — you can explain complex treatments in simple, confident language
• Self-starter mentality — you don't wait to be told what to do; you see what needs to happen and make it happen
• Tech-savvy — comfortable learning CRM tools (GoHighLevel), Meta Ads Manager, and scheduling platforms
• Availability to work in-person at Seoul Theory in Snellville, GA during business hours

Bonus Points

• Experience in medspa, aesthetics, or wellness industry
• Korean beauty (K-beauty) product knowledge or certifications
• Experience with GoHighLevel, Mangomint, or similar CRM/EHR platforms
• Social media content creation or organic marketing experience
• Esthetician license (not required, but valued)

What We Offer

• Competitive base salary + performance-based commission structure
• Commission on retail sales — the more you sell, the more you earn
• Commission on Well Lab treatment conversions — you're rewarded for referrals that book
• 90-day structured training program with clear milestones and support
• Opportunity to grow with a multi-brand portfolio — Well Lab, Seoul Theory, and SKNRX are all expanding
• Work directly with the founder — Dr. Dionne Anderson is hands-on and invested in your success
• Access to exclusive K-beauty products and treatments — employee discounts and training on everything we offer
• Creative freedom — bring ideas, test them, and own the outcomes

Our 90-Day Ramp Plan

We don't throw you in the deep end. Here's how we set you up to win:

Days 1–30: Learn
Shadow live consults, complete Bridge Protocol training, learn our CRM and Meta ads, establish your baseline metrics.

Days 31–60: Execute
Take full ownership of consults and pipeline management, run your first solo ad optimizations, hit your first KPI targets.

Days 61–90: Own
Operate independently, propose growth ideas, deliver your 90-day performance review, and achieve all KPI targets for 4 consecutive weeks.

How to Apply

Send your resume and a short note (3–5 sentences) answering this question:

"What's one beauty or skincare product you're obsessed with right now, and why?"

We want to know you're genuinely passionate about this space — not just looking for any job.

About Our Team

You'll work closely with:

• Dr. Dionne Anderson (Founder & CEO) — vision, strategy, and Meta ad co-pilot during training
• Nikki (Well Lab Operations Manager) — handles treatment room operations, esthetician scheduling, and HR
• Ebony (Client Experience Lead) — captures content, enrolls referrals, and ensures every client feels special

You'll be the fourth core team member in a lean, high-performing operation where every role matters.

Well Lab · Seoul Theory
Snellville, GA

We're building the future of beauty and aesthetics. Come build it with us.

Pay: $15.00 - $17.00 per hour

Expected hours: 20.0 – 30.0 per week

Benefits:

• Store discount

Work Location: In person