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Beverage Program Marketing Manager (Sports + Entertainment Concessionaire)
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IMI Agency
Beverage Program Marketing Manager
Beverage Program Marketing Manager
Beverage Marketing Agency
Philadelphia & The Surrounding Region
Position Type: Full-time | Location: Hybrid - 1-2 days per week in-office w/ travel
Reporting to: IMI Director of Accounts + IMI Events & Client Director of Marketing
IMI’s Mission:
IMI Agency specializes in Building Better Beverage Business™ for our hospitality clients, offering innovative marketing programs and promotions, interactive food & beverage merchandising and operations tools, staff training, and recognition/reward programs for all channels in the Hospitality industry. IMI programs create brand value and opportunities with consumers while driving food and beverage sales and profits for our Hospitality Operator clients.
Job Summary:
We have an opening for a committed, all-hands-in, creative, driven, yet articulate, organized, and analytical Beverage Program Marketing Manager to work within a leading concessionaire and hospitality clients' beverage program. This person will work directly with the client to plan, implement, and manage their beverage program strategy across the U.S. portfolio of accounts. This person will drive the Client's beverage program by developing scalable marketing programs and bespoke activations and promotions, utilizing industry and competitive trends to inform key category decisions. The Beverage Program Marketing Manager will also handle other marketing initiatives to drive guest satisfaction, quality service, and compliance with the client’s initiatives. The role will be responsible for assisting with managing cross-functional teams, with a heavy emphasis on project management and administrative work. This includes tracking tasks, managing communications and progress, and coordinating design, development, branding, construction, and field implementations. Additionally, the role will assist in various beverage projects as needed.
Critical Competencies:
Given the high visibility of IMI Agency within the Chain Hospitality Operator, Beverage Supplier, and Beverage Distributor B2C and B2B communities, along with the ethical, transparent, and legally compliant ethics of our company, all IMI representatives must be intelligent, mature, well-polished, trustworthy, and have a high standard of ethics and leadership. You must have confidence and class in carrying out IMI’s and the Client’s mission but also know how to take constructive feedback and implement the necessary changes in performance and work, based on that feedback. You must dress and carry yourself in a manner that is superior to the standard, along with speaking and writing clearly.
Adaptable | Communicative | CREATIVE | Organized & Planner - Forward Thinker | Problem Solver | Team-Player | Tech-Savvy | Positive
Responsibilities:
Philadelphia & The Surrounding Region
Position Type: Full-time | Location: Hybrid - 1-2 days per week in-office w/ travel
Reporting to: IMI Director of Accounts + IMI Events & Client Director of Marketing
IMI’s Mission:
IMI Agency specializes in Building Better Beverage Business™ for our hospitality clients, offering innovative marketing programs and promotions, interactive food & beverage merchandising and operations tools, staff training, and recognition/reward programs for all channels in the Hospitality industry. IMI programs create brand value and opportunities with consumers while driving food and beverage sales and profits for our Hospitality Operator clients.
Job Summary:
We have an opening for a committed, all-hands-in, creative, driven, yet articulate, organized, and analytical Beverage Program Marketing Manager to work within a leading concessionaire and hospitality clients' beverage program. This person will work directly with the client to plan, implement, and manage their beverage program strategy across the U.S. portfolio of accounts. This person will drive the Client's beverage program by developing scalable marketing programs and bespoke activations and promotions, utilizing industry and competitive trends to inform key category decisions. The Beverage Program Marketing Manager will also handle other marketing initiatives to drive guest satisfaction, quality service, and compliance with the client’s initiatives. The role will be responsible for assisting with managing cross-functional teams, with a heavy emphasis on project management and administrative work. This includes tracking tasks, managing communications and progress, and coordinating design, development, branding, construction, and field implementations. Additionally, the role will assist in various beverage projects as needed.
Critical Competencies:
Given the high visibility of IMI Agency within the Chain Hospitality Operator, Beverage Supplier, and Beverage Distributor B2C and B2B communities, along with the ethical, transparent, and legally compliant ethics of our company, all IMI representatives must be intelligent, mature, well-polished, trustworthy, and have a high standard of ethics and leadership. You must have confidence and class in carrying out IMI’s and the Client’s mission but also know how to take constructive feedback and implement the necessary changes in performance and work, based on that feedback. You must dress and carry yourself in a manner that is superior to the standard, along with speaking and writing clearly.
Adaptable | Communicative | CREATIVE | Organized & Planner - Forward Thinker | Problem Solver | Team-Player | Tech-Savvy | Positive
Responsibilities:
- Become a trusted partner and liaise for the client, partnering with the Client’s Marketing team to identify and define project scopes, objectives, and requirements, ensuring alignment with IMI and Client’s organizational goals.
- Development of the annual beverage category marketing programs, promotions, and implementation strategies that support revenue generation goals and capture the onsite guest.
- Develop new concepts based on industry trends and consumer insights.
- Oversee all stages of program development and field rollout, including tracking tasks, managing communications, and coordinating with third-party creative firms, architecture firms, and general contractors.
- Build guides and brand books for new concept rollout and scaling; maintain concept standards in collaboration with field teams.
- Measure sales results of existing programs and concepts and make recommendations for optimization
- Manage and organize client-supplier marketing, promotional programming, and distributor relations for the clients’ United States locations under the beverage program.
- Work directly with Client’s operations leadership to roll out beverage programming across multiple verticals (i.e. major league sports, minor league sports, convention center, cultural attractions, NCAA, etc.).
- Provide the Client with weekly and monthly reporting and recaps.
- Maintain budget for activations.
- Ensure beverage program initiatives align with federal, state, and local regulations by working with the Director of Accounts.
- Assist Client with beverage menu development and venue signage by working with internal and external creative teams.
- Report project results and risk management – escalating issues as needed based on the project plans.
- Prioritize tasks and assignments, ensuring all responsibilities are completed in a timely and efficient manner.
- Assist in planning beverage portions of large-scale meetings, conferences, and events, including coordinating and selecting locations, agendas, workshops, food & beverage, etc.
- Assist in performing beverage supplier solicitations, negotiations, invoicing, and collection as assigned.
- Assist in coordinating venue site visit audits with 3rd party firm(s) to monitor and drive compliance of Client beverage programs.
- Perform any other assignments as directed.
- Position requires flexibility to travel up to 40%, including overnight.
Education & Qualifications:
The ideal candidate will possess the following:
The ideal candidate will possess the following:
- Bachelor’s degree in marketing, Events, Business, a related field, or equivalent working experience.
- Proven working experience in large-scale or national Hospitality, Concessionaire, or Supply Chain Beverage Program Management, including activations and training(s).
- Advanced knowledge of the alcohol beverage industry, related products, beverage operations, and the three-tiered system.
- High level of experience analyzing data, instituting program or project changes based on sales, and creating program metrics to measure results.
- Advanced understanding and applied experience in/of on-premises beverage performance standards.
- Proven creative experience with implementing beverage promotions (examples & portfolios are welcome).
- Successful track record of completing high-level Project Management duties.
- Maintained database for budgets and record of expenditures; reported frequently.
- Experience communicating effectively with all levels of management, including high-level stakeholders.
- Demonstrated communication and creative writing skills.
- “Roll up your sleeves” strong work ethic, with a solution-driven mentality. A results-oriented individual who takes initiative, makes things happen, and has a positive attitude.
- An organized self-starter, confident in his/her abilities, self-motivated, and able to work independently.
- The ability to multitask, handling several projects simultaneously with minimal direction.
- High-energy interpersonal skills and a professional demeanor.
- High proficiency in all Microsoft Office Applications (i.e., Excel, Word, PowerPoint, etc.).
- Excellent organizational skills, including time and project management.
- Follow-up and follow-through must be your mantra!
- Hospitable, with a service-prone, client-first mentality.
- Ability to travel as needed 40%+.
The following experiences are a plus:
- Executive Account Management
- Beverage supplier or distributor sales analysis
- Concessionaire Operations
- Connoisseur and passion for events, sporting venue coordination, and enhancing customer experience
If this describes you and you can work in a macro-managed environment and complete tasks with spot-on accuracy, we want to hear from you!
Salary: $75,000.00 - $85,000.00; Commensurate with experience and demonstrated successes.
Benefits Offered:
- 401(k) with match *eligibility required
- 18-21 Annual Company Holidays
- 3 Weeks PTO + monthly appointment days
- 3 separate medical plan options w/ a fully employer-paid options for employees
- Dental
- Vision
- Life and LTD/STD
- Accident & Cancer Plans
- Legal & Pet Insurance
- Confidential Employee Assistance Program + Financial Assistance and Mapping
- Summer Fridays/ Refresh Fridays, and more!
IMI Agency is an equal opportunity employer. We celebrate diversity and are committed to an inclusive environment for all employees.
IMI Agency (Incentive Marketing, Inc.) specializes in Building Better Beverage Business™ for Hospitality Clients through innovative marketing programs and promotions, interactive food & beverage merchandising and operations tools, staff training, and recognition/reward programs across the Chain Hospitality industry. IMI programs create brand value and opportunities with consumers while driving food and beverage sales and profits for our Hospitality Operator clients. For over 35 years, we have maintained a singular focus: to manage in the best interests of our clients. We exist as an extension of our clients, a partner—there to simplify the complex, to be transparent, to offer a unique perspective that goes beyond the bottom line...but is always completely aligned with their goals and objectives.
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