BIP MARKETPLACE PRODUCT MANAGER

As Turkcell, we aim to build a sustainable organization that creates value by providing our talents with a unique human experience and to elevate our employer brand to the top. In line with this goal, we reflect our adopted values in our ways of doing business.

What We Value at Turkcell?

Human-focused approach: In order to create a unique human experience, we place people at the center of our practices and aim to maximize the potential of our employees and develop their talents.

Innovation: We passionately work to produce innovative solutions that make a difference in people's lives and to discover new ideas and technologies. 🚀

Excellence: We aim for excellence in every aspect we are involved in and interact with, setting high standards for ourselves and achieving outstanding results. 🎯👌🏼

Collaboration: We foster a culture of collaboration, respect and transparency as the key to success. 👥🔗🧩

Customer-focused approach: We aim to deliver exceptional customer experiences by placing the needs of our customers at the center. 🤝 🖇️

Sustainability: We are working towards a sustainable future for our customers, our employees and our world. 🌍

What we expect?

• Bachelor’s degree in Engineering, Statistics, Mathematics, Finance, or Economics
• 6+ years of experience in marketing analytics, CRM, or other data-driven roles
• Proven expertise in KPI tracking for mobile apps or digital products and strong understanding of user behavior metrics (DAU/MAU, retention, churn, engagement)
• Demonstrated ability to extract strategic insights and narratives from complex data
• Solid understanding of business intelligence, data management systems, and predictive modeling
• Proficiency in SQL, Microsoft Excel, and PowerPoint; experience with data visualization tools
• Excellent communication skills to influence both internal and external stakeholders
• Ability to clearly present quantitative findings to non-technical audiences
• Creative and innovative mindset with a passion for emerging technologies and trends

What Does the Group BiP Marketplace Product Manager Role Do at Turkcell?

• Define, manage, and evolve the KPI reporting framework for our instant messaging platform
• Collaborate with cross-functional teams (product, marketing, engineering) to deliver accurate, actionable analytics
• Own and maintain dashboards and reporting tools for user engagement and system performance
• Monitor trends and proactively identify areas for optimization and improvement
• Partner with data engineering teams to ensure reliable tracking and high-quality data standards
• Analyze data to generate insights that inform KPI improvements, growth strategies, and feature prioritization
• Deliver post-campaign analysis and customer insights to guide future initiatives
• Identify and analyze customer personas to support targeted and segmented marketing campaigns
• Utilize digital marketing analytics tools to support performance marketing activities
• Build strong relationships with internal stakeholders and external partners, including agencies, solution providers, and business collaborators

Perks and Benefits

As a member of our team, you’ll have the opportunity to receive a competitive salary, flexible working arrangements and a range of fringe benefits and perks such as career development and advancement opportunities. You can reach the details via "https://bit.ly/TurkcellTKusagi’’🎁▶️

Turkcell is an equal opportunity employer and accepts all qualified applicants for evaluation; regardless of race, color, religion, gender, national origin, ethnicity, age, physical appearance, marital status, military service.