BIP MARKETPLACE PRODUCT MANAGER

As Turkcell, we aim to build a sustainable organization that creates value by providing our talents with a unique human experience and to elevate our employer brand to the top. In line with this goal, we reflect our adopted values in our ways of doing business.

What We Value at Turkcell?

Human-focused approach: In order to create a unique human experience, we place people at the center of our practices and aim to maximize the potential of our employees and develop their talents.

Innovation: We passionately work to produce innovative solutions that make a difference in people's lives and to discover new ideas and technologies. 🚀

Excellence: We aim for excellence in every aspect we are involved in and interact with, setting high standards for ourselves and achieving outstanding results. 🎯👌🏼

Collaboration: We foster a culture of collaboration, respect and transparency as the key to success. 👥🔗🧩

Customer-focused approach: We aim to deliver exceptional customer experiences by placing the needs of our customers at the center. 🤝 🖇️

Sustainability: We are working towards a sustainable future for our customers, our employees and our world. 🌍

What we expect?

We are looking for a senior professional to design, launch, and manage new services, channels, and engagement-driven sections within BiP Discover (Keşfet). This role is responsible for creating and operating new engagement mechanisms that increase user interaction, return frequency, and time spent within Discover. The role sits at the intersection of content, product, partnerships, and data, and focuses on turning ideas into scalable, high-engagement experiences.

• Bachelor’s degree in Business, Engineering, Communications, Media, or a related field.
• 6+ years of experience in engagement-driven digital platforms such as content, media, entertainment, news, or large-scale consumer apps.
• Proven experience in building and operating content-led services, channels, or engagement features within a larger platform.
• Strong understanding of user engagement mechanics, content discovery, and interaction design.
• Ability to translate user behavior insights and content performance data into new service and format ideas.
• Hands-on experience with experimentation and iteration (A/B testing, pilots, MVP launches).
• Strong collaboration skills with product, design, engineering, content, and marketing teams.
• Excellent communication and stakeholder alignment skills.
• Fluent in written and spoken English.
• Comfortable working with analytics tools such as Mixpanel, Excel, and similar platforms.
• Curious, creative, execution-focused, and data-driven mindset.

What Does the BiP Marketplace Product Manager Role Do at Turkcell?

• Design, launch, and manage new engagement-driven services, channels, and sections within BiP Discover.
• Own the end-to-end lifecycle of these initiatives: concept, MVP, launch, iteration, and scaling.
• Identify engagement opportunities through user behavior analysis, content performance, and feedback.
• Run experiments to validate new ideas and continuously optimize performance.
• Work closely with product, design, and engineering teams to ensure seamless and scalable implementations.
• Collaborate with internal stakeholders to align new initiatives with broader Discover and platform strategies.
• Manage content, brand, or service partnerships related to the initiatives you lead.
• Track performance metrics, share insights, and improve initiatives based on data-driven learnings.

Perks and Benefits

As a member of our team, you’ll have the opportunity to receive a competitive salary, flexible working arrangements and a range of fringe benefits and perks such as career development and advancement opportunities. You can reach the details via "https://bit.ly/TurkcellTKusagi’’🎁▶️

• Turkcell is an equal opportunity employer and accepts all qualified applicants for evaluation; regardless of race, color, religion, gender, national origin, ethnicity, age, physical appearance, marital status, military service.