Boat Dealership Marketing Director

Job Summary
We are seeking a dynamic and experienced Director of Marketing to lead our marketing initiatives and drive our brand's growth. The ideal candidate will possess a deep understanding of multichannel marketing strategies, including digital, social media, print advertising, and familiarity with the boating industry. This role requires a strategic thinker with a proven track record in performance marketing, e-commerce, and B2B marketing. The Director of Marketing will oversee the development and execution of comprehensive marketing plans that align with our business objectives.

Duties

• Develop and implement innovative marketing strategies to enhance brand awareness and drive customer engagement across multiple channels.
• Oversee SEO efforts to improve organic search rankings and website traffic.
• Manage social media marketing campaigns to increase brand visibility and foster community engagement.
• Lead content marketing initiatives, ensuring high-quality copywriting that resonates with target audiences.
• Utilize analytics tools such as Google Analytics to measure campaign performance and optimize strategies accordingly.
• Collaborate with sales teams to align marketing efforts with sales objectives, enhancing advertising sales effectiveness.
• Manage the budget for all marketing activities while ensuring maximum ROI on campaigns.
• Supervise the use of marketing automation tools to streamline processes and improve efficiency.
• Coordinate with product management teams to ensure cohesive messaging across all platforms.
• Conduct market research to identify trends, customer needs, and competitive landscape insights.
• Oversee e-commerce strategies to enhance online sales performance.
• Utilize Adobe Creative Suite for the creation of compelling visual content for various campaigns.
• Implement email marketing campaigns that effectively nurture leads and convert prospects into customers.
• Manage print advertising efforts to complement digital strategies.

Experience

• Proven experience in a marketing role
• Strong knowledge of digital marketing techniques including SEO, PPC (Google AdWords), Facebook Advertising, and email marketing.
• Familiarity with WordPress for website management and content updates.
• Experience in performance marketing with a focus on analytics-driven decision-making.
• Demonstrated ability in managing budgets effectively while achieving desired outcomes.
• Excellent research skills with the ability to analyze data and derive actionable insights.
• Strong copywriting skills with experience in creating persuasive content across various formats.
• Proficiency in HTML is a plus for managing web content effectively.
• A background in advertising sales is advantageous for aligning marketing strategies with revenue goals.

Job Type: Full-time

Pay: $65,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Work Location: In person