Brand Activation Executive

We are hiring a Brand Activation Executive for a leading wine & spirits company in Dubai. The role involves planning and executing brand campaigns, events, and in-store promotions to boost visibility and consumer engagement across HORECA. Ideal candidates will have experience in Food and Beverages/ FMCG/ / Wine and Spirits or Agencies.

·The primary purpose of this role is to support the vision of inspiring the dreams and aspirations of Shareholders, Brand Owners, Customers, consumers and Employees by creating enduring, incredible bonds with our strategic supplier partners and achievement of our corporate goal of being admired as great business partners.

· Reporting to the Marketing Manager, this is an exciting role providing support to a portfolio of world renowned brands for one of the largest global drinks companies.

· This role is key in building brand equity and sales volumes of key global beer brands. This will be delivered through the following initiatives.

· Win significant share of beer category from all competitive brands with a focus on Dubai On Trade to achieve the brand targets.

· Distribution a key focus: identifying opportunities, tracking performance vs. set KPI’s and reporting back to company and brand owner regularly.

· Inspire trade around the brand portfolio and develop a true ‘love’ of the brands.

· Execute all executions in the trade with excellence: setting commercial and equity driving KPI’s and exceeding them

· Increase brand loyalty for the customer and ultimately the consumer through frequent engagement through 1 on 1 contact with Food and Beverages managers and service staff.