Brand Ambassador

Job Title: Brand Ambassador
Department: Marketing
Location: NYC
Reports To: Director Trade Marketing

FLSA Status: Exempt
Job Status: Full-time

Salary Range: $90,000 - $110,000

Role Summary

The Brand Ambassador is the face, voice, and personality of WhistlePig in the market. This role inspires bartenders, retailers, trade partners, influencers, and consumers through education, cocktails, storytelling, and advocacy.

The Ambassador leads on-premise education, represents the brand at national events and distributor roadshows, creates liquid and cocktail content, and brings the WhistlePig maverick DNA to life across every touchpoint.

This is a high-visibility, relationship-driven role that requires equal parts charisma, whiskey expertise, hosting skill, and commercial awareness.

Key Responsibilities

1. Trade & Bartender Advocacy

• Lead bartender trainings, staff education, masterclasses, and cocktail seminars across priority markets.
• Build strong relationships with key bartenders, beverage directors, and mixologists.
• Conduct regular account visits to drive menu placements, signature cocktail features, and brand advocacy.
• Support on-premise programming with cocktail ideation, signature serves, and seasonal menu strategies.

2. Brand Representation & Hospitality

• Represent WhistlePig at national events including Tales of the Cocktail, Bar Convent, WSWA, and industry showcases.
• Host VIP tastings, media experiences, buyer dinners, and private client events.
• Support prestige moments and high-touch hospitality tied to Boss Hog and American Single Malt releases.
• Deliver premium, on-brand hosting experiences at The Farm (VT) and The Vault (KY) during immersion visits.

3. Distributor Engagement & Roadshows

• Support national and regional distributor meetings, ride-alongs, and sales education sessions.
• Participate in distributor roadshows, showcasing product knowledge, cocktails, and brand stories.
• Deliver compelling presentations to distributor teams to drive excitement and alignment.
• Act as a resource for distributor ambassadors and local sales teams.

4. Event Execution & Experiential Support

• Assist Field Marketing with tastings, festivals, cocktail competitions, and local events.
• Lead cocktail menu creation and drink strategy for brand activations.
• Ensure premium and consistent brand execution at all events—setup, sampling, storytelling, and follow-up.
• Represent the brand in both consumer-facing and trade-facing experiences.

5. Content & Social Integration

• Develop cocktail content, liquid education videos, and behind-the-scenes storytelling for use across social, digital, and PR.
• Collaborate with SBM Consumer Engagement on creator partnerships, content needs, and social amplification.
• Support content capture during travel, events, and distillery visits.

6. Product & Liquid Expertise

• Maintain deep product knowledge across the full WhistlePig portfolio — liquid stories, maturation, barrels, finishing, sensory notes, cocktails, and category context.
• Learn and communicate technical details of prestige products (Boss Hog, Super Aged) with authority.
• Participate in distillery immersion sessions to strengthen technical credibility.

7. KPIs, Reporting & Market Insights

• Track and report KPIs including:
  • Menu placements
  • Bartender sessions delivered
  • ROS/velocity improvements
  • Activation impact
  • Distributor meetings & participation
  • Content produced
  • Prestige event success metrics
• Deliver weekly updates and monthly summaries to Trade, Brand, and Sales teams.
• Provide market insights to shape programming, innovation, and brand direction.

8. Budget & Compliance

• Manage event budgets, travel schedules, expenses, and vendor payments responsibly.
• Ensure compliance with local alcohol regulations and brand guidelines.

Salary & Benefits provided:

The mashbill: compensation, benefits, perks, and other fun stuff

The compensation for this role is a range of $90,000 - $110,000, plus an annual bonus, determined by individual performance paired with company performance and goals

Paid personal time off, paid sick time, paid volunteer time, and paid holidays

Industry-leading paid parental leave benefits

Subsidized insurance plan through Cigna (health), Delta (dental and vision), and Renaissance (accident and STD/LTD/AD&D coverages as well as life insurance), including an annual Health or Dependent Care FSA allowance

Support and resources via EAP access through our health insurance program, with additional concierge, legal consultation, mental health, mindfulness and wellness resources through NexGen

Financial wellness benefits through FinFit, as well as discounts on and access to hundreds of benefits and services through Working Advantage, our Employee Perks program

Safe Harbor 401K plan with generous company match

…In addition to the opportunity to work with the world's leading rye whiskey – come join us!

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the Company's good faith and reasonable estimate of the range of possible compensation at the time of posting.

WhistlePig Whiskey is committed to breaking the rules, defying tradition, and blazing new trails with determination, laughter, and grit. We changed the Rye Whiskey game over a decade ago, and continue to set the standard every day, in every way, providing equal employment opportunities to all employees and applicants for employment, prohibiting discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

WhistlePig Whiskey is an E-verify employer.