Brand and Marketing Manager

Description:

Job Title: Brand and Marketing Manager

Job Location: Remote

Job Type: Full time 40 hours

Travel Requirement: up to 25%

Security Clearance: Secret

Job Description:

We are seeking a Brand and Marketing Manager to own and elevate our brand while planning, executing, and optimizing integrated marketing campaigns that support our products and services in the Department of Defense (DoD) and similarly complex environments. The ideal candidate is a strategic yet hands-on marketer who can translate technical, mission-focused capabilities into compelling stories and assets, working largely as an in-house one-person marketing team with access to design resources as needed. In this role, you will partner with leadership, business development, product management, and business development to develop and maintain our brand platform, create campaign strategies, and produce content that resonates with defense, federal, and enterprise stakeholders. If you are comfortable operating in fast-paced and highly technical environments and enjoy both strategy and execution, this role is for you.

Responsibilities:

You’re a perfect match if you:

• Develop and manage brand strategy, positioning, and messaging for complex B2G or B2B organizations, ideally in the DoD, federal, or highly regulated space.
• Plan, execute, and optimize multi-channel marketing campaigns (email, digital, events, social, partner/co-marketing, and thought leadership) that support pipeline generation and brand awareness.
• Operate as a self-sufficient marketer who can write copy, build campaign assets using templates and basic design tools, manage calendars, and coordinate with a graphic designer when specialized creative is needed.
• Create clear, compelling content such as one-pagers, capability briefs, case studies, presentations, landing pages, and light video or webinar content tailored to defense and government audiences.
• Segment and target audiences (program offices, acquisition professionals, operators, integrators) and tailor messages for different decision-makers and influencers.
• Define campaign goals and KPIs, build simple dashboards or reports, and communicate performance to leadership with recommendations for continuous improvement.
• Collaborate with business development and proposal teams to ensure brand consistency in RFP responses, white papers, and customer-facing materials.
• Manage and evolve brand standards, including logos, templates, tone of voice, and visual identity across internal and external touchpoints.
• Coordinate company presence at industry events, trade shows, and conferences, including booth materials, messaging, collateral, and pre/post-event outreach.
• Ensure marketing activities comply with security and compliance constraints, including classification, OPSEC, and IT/infosec requirements.

You get bonus points if you:

• Experience marketing to DoD, intelligence, federal, or similarly complex technical environments, with familiarity in aligning messaging to mission and capability needs.
• Experience supporting product launches or go-to-market strategies for software, systems, or advanced technology solutions in defense or enterprise markets.
• Comfort with marketing automation and CRM platforms to build nurture flows, track engagement, and support account-based marketing efforts.
• Experience with content marketing, including thought leadership campaigns, blog or article development, webinar programs, and email sequences for technical and mission-driven audiences.
• Familiarity managing digital channels such as company website, LinkedIn, and other relevant platforms, including basic SEO/SEM best practices.
• Experience supporting or aligning with capture/proposal activities to keep brand, win themes, and messaging cohesive across pursuits.
• Knowledge of branding and communication in secure or classified environments, including how to handle sensitive examples and success stories appropriately. ?
• Familiarity with tools such as Adobe Creative Cloud, Canva, or similar for light design work, along with basic video or multimedia editing skills.
• Comfort using collaboration and work-management tools such as Jira or similar systems.

We know you have what it takes if you have:

• Exceptional storytelling, writing, and editing skills with the ability to translate complex technical concepts into clear, concise, and compelling marketing messages.
• High attention to detail and strong organization, with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
• Demonstrated ability to operate as a self-starter who works independently with minimal direction while proactively identifying opportunities to strengthen the brand and support business goals.
• Strong interpersonal and collaboration skills, with experience working closely with cross-functional teams including business development, product management, and leadership.
• Comfort working in a fast-paced, evolving environment where priorities may shift as mission needs change.

Requirements:

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 10 years of experience in marketing or brand management, with at least 3-5 of those years supporting the DoD, federal government, defense industry, or a similarly complex/regulatory environment.
• Proven experience owning brand strategy and executing integrated marketing campaigns end-to-end, from planning and asset creation through measurement and optimization.
• Proficiency with core marketing tools such as email platforms, CRM/marketing automation, web CMS, and analytics tools.
• Ability to create and maintain brand and messaging guides and other written documentation.
• Must obtain and maintain a Secret Security Clearance (or higher, as required by contract or role).
• Must be a US citizen.
• Must pass a background check and drug screening.
• Background Screening/Check/Investigation:

Background Screening/Check/Investigation:

Successful completion of a background screening/check/investigation will/may be required as a condition of hire.

ADA:

Sherpa 6 will make reasonable accommodations in compliance with the Americans with Disabilities Act 1990.

EEO/AA:

Sherpa 6 does not discriminate based on race, color, national origin, sex, religion age, disability, sexual orientation, gender identity, veteran status, height, weight, or marital status in employment or the provision of services and is an equal access/opportunity/affirmative action employer.

Benefits:

We offer a competitive benefits package, covering the cost of medical for you and your family; we also offer dental, vision, health and wellness benefits, and a generous retirement savings plan. We believe that our employees can manage their workload and their personal life, therefore we extend a generous PTO policy. This allows our employees to balance their lives as they see fit.

About Sherpa 6:

At Sherpa 6 we love to solve problems and provide the best solutions for our customers. Our approach to a problem is to find a user-focused and design-driven solution that is simple yet functional and effective. We are a group of enthusiastic forward-thinkers who are excited to build amazing solutions with bleeding-edge technology. We hire people who are innovative, passionate about what they do, love to collaborate, and want to constantly learn. We enjoy what we do and we're not afraid to put the extra effort in to accomplish the mission; call us Sherpas. As a Service-Disabled Veteran Owned Small Business, we know what it means to serve. We have made it our mission to be the leaders in solutions that protect and give our Warfighters the edge they need when put into harm's way.