Brand Communications & Content Specialist

At Rhodes, our core purpose is to enhance the lives of our customers and team through building communities. We specialize in developing master planned communities and construction of high quality, energy efficient homes. Rhodes has been recognized among the fastest growing private companies in the US by Inc. 5000 and is on a mission to expand its footprint into more communities across South Texas. Since 2019, Esperanza Homes, a Rhodes Company, has ranked nationally on the Builder Magazine’s Top 100 Builders list, and is on an aggressive growth trajectory to serve more communities across South Texas.

Rhodes was founded in the early 1990’s as a land acquisition and holding company. In 2006, the company shifted gears and ventured into residential/commercial land development and home building with the formation of Esperanza Homes. Rhodes Enterprises has grown to one of the largest developers of residential, commercial, and master-planned communities in the areas we serve. We are passionate about our customers, building exceptional homes, our team, and the communities where we live and work.

Rhodes is a certified Great Place to Work, when you choose to work with us, you are part of a passionate and high-performing Team! You will work alongside team members who set and reach ambitious goals every day and are excited to continue to grow and build communities.

Benefits of being a part of our Team include:

• Competitive Compensation including Bonus & Profit-Sharing Programs
• Health Care - Medical/Dental/Vision/Prescription Drug Coverage
• Employer Paid Health Reimbursement Account for Medically Enrolled Staff
• 401(k) with Company Matching Contributions
• Disability Programs
• Employee & Dependent Life Insurance
• Vacation & Company Holidays
• Paid Family Leave
• Employee Home Purchase Rebate Program
• Employee Assistance Program (EAP)

Role Mission: As the Brand Communications & Content Specialist, you are responsible for developing and executing compelling and engaging content across multiple brands to reach new audiences and promote our organization’s story across all channels. The primary focus is to write copy and create content regarding Rhodes’s offerings that is consistent, professional and impactful. This role reports to the Brand Communications & Content Manager and supports the Corporate Services & Experience team to ensure consistency across all Corporate, Marketing, and Communications channels, including social media, web content, email campaigns, print collateral, signage creative, etc.

This includes crafting compelling stories around the company’s products, services, initiatives, events, and other brand initiatives. The Brand Communications & Content Specialist leads all aspects of content development from conception to execution and is responsible for monitoring engagement metrics to ensure successful campaigns.

The Brand Communications & Content Specialist is a creative, detail-oriented, organized individual who can prioritize tasks within tight deadlines with enthusiasm and energy assigned. In addition, the Brand Communications & Content Specialist is a self-starter who can work independently or collaboratively with a team and thrives working in a results-driven atmosphere while maintaining quality standards throughout the entire production process.

Measured Performance Goals:

• 90% of projects completed on time.
• Increase Social media audience YoY
• Increase Overall awareness of brand YoY (metrics vary depending on the brand’s revenue and awareness goals)
• Continuous improvement of content performance MoM.
• Tracking analytics related to the content output performance (dependent on platform, channel, and medium) & making necessary changes/improvements based on results.

Accountabilities:

Content Production and Management:

• Execute comprehensive communications strategies through storytelling that helps differentiate us from other real estate companies.
• Utilize graphic design skills and tools to create engaging visual content such as graphics, videos, photos and other multimedia elements.
• Manage a consistent brand identity across all digital and print touchpoints including website content, emails, collateral, signage creative, and other materials.
• Assess the performance of campaigns by analyzing data collected from various sources.
• Research industry trends and newsworthy topics to develop creative content ideas.
• Develop ideas to engage target audiences with compelling content; creating storyboards, scripts, and titles for a broad range of digital mediums such as video, audio, print materials and more.
• Write scripts and titles / Edit audio/video footage.
• Craft copy for ads, emails, landing pages and press releases that resonate with our target customers and employees.

Channel Management:

• Executing strategies to ensure effective penetration and growth of Rhodes’ portfolio of brands and their presence on various communication channels.
• Managing the creation and distribution of all content across platforms.
• Keeping up-to-date with industry trends and using them to optimize the organization’s messaging through each channel.
• Working with cross-functional teams to ensure that communication campaigns align with brand objectives.
• Monitoring customer feedback, behavior, and engagement levels on various communication channels and responding to comments and messages in a timely and professional manner.
• Analyzing performance metrics to assess effectiveness of campaigns through each channel.

Copywriting:

• Write accurate copy that conveys the brand’s key messages effectively.
• Audit and edit existing content to ensure consistency with branding guidelines.
• Ensures accuracy of information in all communications materials, with a keen eye for detail and grammar.
• Craft copy for ads, emails, landing pages, websites, social media, collateral, and press releases that resonates with our target customers and employees.

Public Relations:

• Maintain a positive relationship with external stakeholders including media contacts, partners and the public.
• Collaborate with internal stakeholders (such as Marketing and Corporate Services & Experience team members) on projects related to marketing communications and corporate communications initiatives.

Embodies Rhodes Core Values:

• Act with Integrity, No Exceptions
• Honor our Team
• Never Be Satisfied – continuously looks for ways to improve every aspect of our business.
• Best in Class Customer Experience -provide a best-in-class customer experience – every time, with every customer.
• Community Leadership – we take pride in actively engaging in the communities we serve, making them better for our future.

Lives the Values of the Rhodes Team:

• Believes and is committed to our mission to enhance the lives of our customers and our team through building communities.
• Is driven by outcomes and results and wants to be held accountable for them.
• Has a propensity for action, willing to make mistakes by doing to learn and improve quickly.
• Thrives in an entrepreneurial, high-growth environment; is comfortable with ambiguity and change.
• Seeks and responds well to feedback, which is shared often and freely across all levels of the organization.
• Works through silos and forges strong cross-departmental relationships to achieve outcomes.

Supervisory Responsibilities: None

Qualifications, Knowledge & Skills:

• Degree in Marketing or Communications preferred; Experience in a similar role considered.
• Proficiency with digital communication tools, social media management platforms, and content management systems.
• Exceptional written and verbal communication skills, with keen eye for detail and grammar.
• Excellent organizational skills; ability to manage multiple projects simultaneously.
• A proactive and creative mindset, with a strong ability to solve problems and generate new ideas.
• Attention to detail and superb follow-through on assignments.

FLSA Status: Exempt

Essential Functions:

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

• Report to Corporate Office or Sales Offices daily and adhere to schedule
• Ability to access, input, and retrieve information from a computer and/or electronic device
• Ability to have face to face conversations with customers, co-workers, and manager
• Ability to sit or stand for long periods of time and move around work environment as needed
• Ability to operate a motor vehicle
• Comply with company policies and procedures