Brand Communications Executive

Job description:

Job Title: Brand Communications Executive

Location - New Delhi

We are seeking a versatile and driven Brand Communications Executive who can seamlessly blend client relationship management with creative brand building. This role is ideal for professionals who are as comfortable crafting content and managing social media as they are leading client meetings and executing brand strategies.

As a Key Account Executive, you will be responsible for managing key client accounts, creating impactful content, handling brand-led social media channels, and executing campaigns that drive visibility, engagement, and loyalty.

Key Responsibilities

1. Account Management & Client Servicing

• Serve as the main point of contact for key clients, building long-term relationships and ensuring timely delivery of all brand assets.
• Understand client objectives and offer strategic solutions that align with brand and business goals.
• Prepare monthly client reports and performance reviews with actionable insights and suggestions.

2. Brand Strategy & Identity

• Develop and maintain brand positioning, tone of voice, and messaging consistency for assigned accounts.
• Ensure all content and campaigns are aligned with the brand’s identity and resonate with the target audience.
• Monitor industry and competitor trends to identify opportunities for brand growth.

3. Content Creation & Copywriting

• Plan, draft, and oversee content for social media posts, ad copies, websites, emails, newsletters, and press releases.
• Work closely with the creative and design teams to deliver cohesive and compelling visual storytelling.
• Maintain and manage content calendars for all brand communication.

4. Social Media Management

• Handle day-to-day management of social media accounts (Instagram, Facebook, LinkedIn, X, YouTube, etc.).
• Engage with followers, respond to DMs/comments, and build online communities.
• Monitor trends, hashtags, and competitor activity to refine strategy and boost organic engagement.
• Analyze and report on social media metrics to optimize performance.

5. Campaign Planning & Execution

• Plan and launch integrated marketing campaigns across digital and traditional channels.
• Ensure cross-functional collaboration across content, design, performance, and media teams.
• Track campaign performance and suggest optimizations in real-time.

6. Brand Analytics & Reporting

• Track key brand performance indicators such as reach, impressions, engagement, traffic, and sentiment.
• Use tools like Google Analytics, Meta Insights, and scheduling platforms to gather data and present monthly brand reports.
• Leverage insights to refine strategies and improve outcomes.

Qualifications & Requirements

· Bachelor’s in Marketing, Mass Comm, Business, or related field

· 1-3 years in brand management, client servicing, or social media (agency preferred)

· Strong writing, communication & multitasking skills

· Hands-on with Canva, Meta Suite, Google Analytics, Hootsuite

· Creative, detail-oriented, team player.

Job Type: Full-time

Job Type: Full-time

Pay: ₹300,000.00 - ₹360,000.00 per year

Experience:

• Brand Management: 2 years (Preferred)

Language:

• Fluent English (Preferred)

Work Location: Remote