Brand Communications Specialist - MarCom

Brand Communications Specialist

Location: Remote U.S

Position Overview

The Brand Communications Specialist strengthens company brand perception, develops executive messaging, and leads media relations, PR and thought leadership initiatives. Ensures brand consistency across all departments and serves as a steward of the company's narrative, alongside the Corporate Communications Manager.

Key Responsibilities

Thought Leadership

• Prepare executive messaging for conferences, speaking engagements, and interviews.

• Support leadership visibility through industry events and media engagements.

• Ensure consistency in tone and message across all executive materials.

• Ensure alignment between leadership messaging and corporate narrative.

• Support strategic internal and external communication initiatives.

• Develop corporate narratives and thought leadership content.

Public RelationsMedia Support

• Manage public relations, media inquiries, and press releases.

• Facilitate media pitch development, outreach and engagement.

• Build and maintain relationships with journalists and media outlets.

• Monitor media coverage and share insights with leadership.

CrisisReputation Management

• Lead crisis communication planning, readiness, and response.

• Monitor brand perception and communication risks.

• Coordinate cross-functional response activities, if needed.

Brand Governance

• Conduct regular reviews of public-facing documents.

Qualifications

EducationExperience

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, English, or a related field.

• 5+ years of experience in brand communications, public relations, media relations, or corporate communications.

• Demonstrated experience developing executive messaging, thought leadership content, or public-facing narratives.

• Experience managing PR outreach, building media relationships, and coordinating press activities.

• Background in crisis communications and reputation management preferred.

• Experience writing for senior leadership and adapting tone for different audiences (executives, media, customers).

• Experience collaborating with cross-functional partners, including Marketing, HR, and leadership.

Technical Skills

• Strong writing, editing, and storytelling capabilities with the ability to craft compelling narratives.

• Proficiency with PR and media tools (e.g., Meltwater, Cision) for monitoring and outreach.

• Familiarity with content development for speeches, presentations, articles, and interviews.

• Skilled in using basic design tools or templates for branded documents (PowerPoint, Adobe Suite preferred).

• Excellent command of brand governance principles and communications best practices.

• Ability to analyze communication performance metrics and synthesize insights for leadership.

Key Competencies

ExecutiveStrategic Communications

• Exceptional ability to craft and refine executive-level messaging that aligns with company narrative and brand voice.

• Strong skill in translating complex topics into clear, credible, and engaging messaging.

Public RelationsMedia Management

• Adept at building and maintaining relationships with journalists and industry media.

• Skilled in writing press releases, pitches, and media materials that generate meaningful coverage.

• Ability to monitor media sentiment and identify opportunities or risks.

Thought Leadership Development

• Strong capability to produce high-quality thought leadership content, such as articles, whitepapers, and speaking engagement submissions.

• Ability to position company leaders as credible voices in the industry.

CrisisReputation Management

• Sound judgment and preparedness to support crisis communication planning and rapid-response messaging.

• Ability to identify emerging issues and recommend communication strategies to protect brand reputation.

• Ability to remain calm and composed while navigating sensitive, complex topics.

Brand Stewardship

• Deep understanding of brand guidelines and voice, ensuring consistency across all public-facing materials.

• Meticulous attention to detail when reviewing external documents for brand accuracy and messaging alignment.

CollaborationStakeholder Partnership

• Strong interpersonal skills with the ability to partner closely with executives, communications leadership, and cross-functional teams.

• Ability to adapt communication styles based on stakeholder needs and priorities.

Writing ExcellenceStorytelling

• Skilled in crafting concise, compelling, and high-impact communications.

• Ability to create narratives that resonate with diverse audiences including customers, media, and industry partners.

AdaptabilityProblem-Solving

• Able to adjust messaging quickly in response to changing business priorities or news cycles.

• Resourceful approach to identifying communication opportunities and addressing challenges.

Key Performance Indicators (KPIs)

• Media Coverage Quality: % positive vs. negative media mentions.

• Crisis Response Effectiveness Score: Response time and sentiment shift.

• Thought Leadership Output: Number of articles, whitepapers, or speaking submissions.

• Media Impact Score: Visibility impact of brand-led PR efforts.