Brand Content and Social Media Lead

About this role:

As the Brand Communications and Content Lead, you are responsible for creating and amplifying the signature M.M.LaFleur voice across all types of external communications, especially social media and ads. You will be responsible for establishing M.M.LaFleur as a thought leader in both new and existing customer spaces. You’re an integral member of the creative team, wear multiple hats, and work alongside key stakeholders to execute on daily, weekly, and quarterly initiatives.

You will own M.M.’s social media channels, developing strategy, creating engaging content for both organic and paid social, and giving the brand a voice in social trends. Your work will help position M.M. as relevant, drive word-of-mouth growth, and create community for new and existing customers.

What you will do:

• Social Content

• • Strengthen M.M.LaFleur’s online presence by using content to establish and grow brand presence on various platforms

  • Stay apprised of real-time trends and activate accordingly as needed

  • Define the role of each social media channel and their unique audiences + ecosystems

  • Translate brand campaigns into storytelling on social channels

  • Manage social content calendar, working closely with internal partners to interpret brand strategy and tent pole moments through a social lens

  • Participate in and film live events and behind the scenes content for various platforms such as Instagram and TikTok.

  • Manage content creation: sourcing visuals in collaboration with the Art Director, identifying creative needs, helping create photos/videos on the fly, copywriting across all platforms.

  • “Cut through the noise” with thoughtful, memorable and differentiating messages

  • Use social channels to drive brand awareness, engagement, and increase followers.

  • Develop weekly, monthly, and quarterly reporting structures with hindsights, competitive analysis, KPIs, and improvement agenda

• Community management

• Cultivate an active online community by driving participation on our social media channels and Slack workspace

• Build trust and strong relationships by understanding customer needs and fostering meaningful interactions

• Writing brand copy, including but not limited to

• • SMS communications

  • Social media, including Instagram, TikTok, Facebook, and LinkedIn

  • Events, including landing page copy, promotional emails, and signage

  • Retail initiatives, such as store announcements, promotional emails, and newsletters

  • M Dash articles

• Influencer support

• • Assist with Influencer communications and follow-ups via ShopMy

  • Track influencer orders and create ShopMy lookbooks

  • Build support for retail locations via Influencer appointments

Who you are:

• In touch with social media trends and able to respond to them quickly

• Skilled writer, editor, and storyteller with an eye for detail

• Creative thinker and proactive worker who is always looking for new ideas and angles

• Able to continuously evaluate channel performance and pivot when needed

• Able to create basic visual content using social platforms like Instagram and TikTok

This is a hybrid position based out of our corporate office in lower Manhattan. This role should work from the office 3 days per week.

If you are a New York City applicant:

• • The estimated pay range for this role, based in New York City, is $85,000-100,000
  • This role will be eligible to participate in our company's equity program, 401k program, and benefits.

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skill set, and balancing internal equity relative to peers at the company.

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated to you as a candidate.