Brand & Content Manager

GForce Arms is building an in‑house marketing department from the ground up, and we’re looking for a hands‑on, jack‑of‑all‑trades Marketing Manager with real firearms industry experience. You’ll be the first marketing hire — the person who builds our brand presence, manages our content, runs our social media, coordinates trade shows, handles publications, and manages influencers.

This is a builder role, not a corporate director role. You’ll create the systems, produce the content, and shape how GForce shows up in the market.

What You’ll Own

• Content creation & oversight: photos, videos, product launches, campaigns, and brand messaging
• Social media: daily posting, community engagement, growth strategy
• Trade shows: SHOT Show, NRAAM, distributor events, booth design, logistics
• Publications: coordinating reviews, press releases, product placements
• Influencers: identifying, negotiating, and managing firearms‑industry creators
• Swag & gear: apparel, merch, packaging, promotional items
• Brand consistency: ensuring all messaging aligns with GForce’s identity
• Department building: establish workflows, vendors, and future team structure

Who You Are

• A marketing generalist who can do a little of everything — and do it well
• Experienced in the firearms industry (non‑negotiable)
• Comfortable being the entire marketing department at first
• Creative, organized, and able to execute quickly
• Strong communicator with clean, consistent brand instincts
• Someone who thrives in a fast‑moving, entrepreneurial environment

Minimum Requirements

• 3–5+ years of marketing experience
• Firearms/outdoor industry experience
• Strong content and social media skills
• Experience with trade shows and vendor coordination
• Ability to manage influencers and media relationships
• Strong writing and communication skills

Preferred Experience

• Photography/videography direction
• Adobe Creative Suite
• Experience launching or growing a brand
• Experience managing contractors or freelancers

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) 6% Match
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Work Location: In person