Brand Content & Social Media Strategist

At a Glance:

📣  Position:  Brand Content & Social Media Strategist

👫  Team:  Marketing

📍  Location:  Dubai, UAE

📄  Contract:  Full-time

🏢  Type:  On-site / Hybrid

💷  Benefits:  Competitive package with performance incentive

About Us 🥇

At  Idealz Holding , we’re redefining retail through our one-of-a-kind  “Shop & Win”  model — transforming everyday transactions into unforgettable experiences 🎉. With operations across  4 continents , a global community of customers, and over  $100M in prizes awarded , our mission is to build brands that inspire excitement, loyalty, and cultural relevance.

Content is one of our strongest growth engines — and we’re searching for a  Brand Content & Social Media Strategist who can elevate how we tell our story across the region and beyond.

Role Description 📝

We are looking for a strategic, creative, and culturally tuned-in  Brand Content & Social Media Strategist  to lead content direction and social-first storytelling for our brands at Idealz.

You will be responsible for designing content strategies, shaping our brand voice, and creating platform-native narratives that grow engagement, build community, and drive performance. This role blends creativity, strategy, and analytics — perfect for someone who lives at the intersection of culture, trends, and business impact.

What You’ll Be Doing ✅

• Own the  end-to-end content strategy  across FB, Instagram, TikTok, YouTube, X, and LinkedIn and other relevant social channels.
• Develop platform-specific content plans that grow engagement, community, and brand affinity.
• Build content calendars aligned with campaign launches, product drops, and seasonal moments.
• Identify cultural trends, social moments, and audience behaviors to shape timely, relevant content.
• Collaborate with creative, video, performance, and product teams to create cohesive storytelling.
• Craft compelling brand narratives, scripts, captions, and messaging frameworks.
• Drive influencer and creator-led content strategies in alignment with brand and campaign goals.
• Analyze social insights, content performance, and audience data — and convert them into actionable improvements.
• Innovate new content formats, episodic series, and social-first storytelling frameworks.
• Ensure brand voice consistency across all social touchpoints and content types.

Skills & Qualifications 🧩

• 7–10 years of experience in  content strategy, social media, brand storytelling , ideally within lifestyle, e-commerce, or consumer brands.
• Strong understanding of  social platforms, content formats, and cultural trends  across the GCC and global markets.
• Proven experience creating content strategies that drive engagement and business outcomes.
• Exceptional writing, editing, and brand storytelling skills.
• Strong understanding of performance metrics, audience insights, and content optimization.
• Ability to work cross-functionally with creative, growth, and leadership teams.
• Familiarity with creator/influencer ecosystems and partnership strategies.
• A portfolio or examples of content/social strategy work is strongly preferred.

The Process ➡️

1️⃣ Initial screening with Global Head of HR

2️⃣ Interview with Head of Marketing

3️⃣ Strategy task / content assignment

4️⃣ Interview with General Manager

5️⃣ Final interview with CEO

⏱️ Process typically concludes within 4-6 weeks.

Why Join Idealz ⁉️

At Idealz Holding, content isn’t just communication — it’s culture. You’ll join a global, fast-paced organization where you can  shape the voice of a brand that reaches millions , experiment with new ideas, and lead storytelling at the heart of a company redefining retail.

This is your chance to create impact at scale, build iconic content moments, and leave your mark on a brand built for the future 🚀.