Brand Designer

The Brand Designer helps to create and develop visual conceptual solutions for Bestway and Bestway brands (packaging, branding, style guides, marketing and advertising materials). This role works collaboratively within a team of designers and copywriters, as well as other cross-functional teams. Balancing creative thinking with interpersonal skills, this person will create design concepts working with direction from Project Managers, Design Manager and Director of Brand Design. This person must have the ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.

Essential Functions: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Produce compelling and strong branded designs in print (and sometimes digital) solutions that meet project initiatives/objectives
Work collaboratively with Director of Brand Design and other managers to create branded assets (logo design, packaging design, style guides, catalogs)
Support execution of Bestway and Bestway brand packaging standards
Develop and maintain brand style guides (typography, photography, color, iconography, assets, etc.)
Contribute to design projects from concept through completion to create production-ready artwork
Ensure artwork files are appropriately layered and organized for final print production
Understand individual Bestway brands to create cohesive designs across multiple platforms (packaging, marketing, digital)
Assists in the creation of Marketing tools (catalogs, sales tools, advertisements, tradeshow displays, etc.)
Create physical mock-ups of packaging and other projects as needed
Maintain open communication with team on status of projects
Stay current with design trends and best practices
Is open to and takes direction from senior team members and translates that direction into action
Maintain and correctly archive current and past artwork
Communicates with International teams in Shanghai and Europe to establish rapport and standards
Perform other related duties and assignments as required

Competencies:

Actively listen to creative feedback from peers & managers and demonstrate understanding through successful application into projects
Collaborate with cross-functional teams to meet project objectives and adhere to set timelines
Possess an exceptional eye for design aesthetics (color theory, typography, composition)
Detail-oriented to ensure design consistencies and cohesiveness across multiple platforms and large documents (packaging, style guides, catalogs)
Demonstrates exceptional problem-solving with the ability to generate multiple solutions through creative concepts
Able to support creative ideas with fact- or research-based rationale
Communicate effectively, clearly presenting ideas and creative solutions to gain understanding and support
Knowledge of standard print practices to properly setup files for production
Shows business maturity through presence, behavior and work-ethic
Demonstrate an eagerness to learn, participate as a team player, share information and inspiration

Required Education and Experience:

Associate’s or bachelor’s degree in graphic design or similar field
3+ years of graphic design experience with an emphasis on branding and packaging.
Mastery of the Adobe Creative Suite (Illustrator, Photoshop, InDesign, Acrobat).
Exceptional problem-solving skills and eye for detail
Effective and clear communication skills
Professional knowledge of packaging and brand design.
Knowledge of standard print practices

Travel: Some travel may be expected - locally, nationally and possibly internationally

Bestway (USA) Inc. is proud to be an Equal Opportunity Employer. All employment decisions at Bestway will be based on merit, qualifications, and abilities. We do not discriminate upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.