Brand Development & E-Commerce Lead

Position: Brand Development & E-Commerce Lead

Location: New Jersey
Industry: Skincare / Beauty / K-Beauty
Employment Type: Full-time

About SELUMI SKINCARE

SELUMI SKINCARE is a Seoul-born global beauty brand combining advanced Korean science, premium design, and high-performance skincare formulations. We are building a modern luxury K-Beauty experience through innovative packaging, elevated brand storytelling, and strategic global distribution.
As we expand across the U.S. market, we are looking for a passionate professional to help drive our brand growth, sales, and digital footprint.

Role Overview

The Brand Development & E-Commerce Lead will play a key role in shaping SELUMI’s U.S. presence. This position is ideal for someone who is both creative and business-driven — someone who can elevate the brand experience while also growing sales across online and offline channels.
You will oversee branding, digital marketing, e-commerce operations, partnerships, and product positioning to expand SELUMI’s visibility and revenue.

Key Responsibilities

Brand Development

• Build and execute brand strategies that strengthen SELUMI’s identity and market positioning
• Manage brand storytelling, visual consistency, and messaging
• Oversee content development for digital platforms (website, social media, product pages, campaigns)
• Assist in product launch planning, packaging coordination, and marketing materials
• Develop creative brand assets in collaboration with internal and external teams

Sales & Business Development

• Expand SELUMI’s sales channels (online, wholesale, retail partners, boutique networks)
• Identify and develop partnerships with beauty retailers, aesthetic clinics, salons, spas, and influencers
• Manage B2B relationships and support onboarding of new accounts
• Conduct competitive market analysis and optimize pricing/positioning strategies

E-Commerce Management

• Manage Shopify/Amazon/online marketplaces (listings, optimization, inventory management, analytics)
• Oversee online promotions, campaigns, and customer experience
• Improve conversion rate, AOV, and repeat purchase metrics
• Collaborate with operations/logistics on order fulfillment and customer service flow

Marketing & Growth

• Support social media strategy and content planning
• Run digital marketing activities (email marketing, paid ads coordination, SEO/SEM)
• Track performance metrics and generate weekly/monthly reports
• Create and execute growth initiatives to scale brand awareness and sales

Qualifications

• 2–5+ years’ experience in beauty, skincare, or consumer goods (brand, e-commerce, or sales)
• Strong understanding of K-Beauty market trends and U.S. beauty retail landscape
• Experience managing Shopify, Amazon, or other e-commerce platforms
• Ability to create or oversee content (photoshoots, digital assets, product storytelling)
• Strong communication, organization, and project management skills
• Ability to work in a fast-paced startup environment with high ownership
• Fluency in English & Korean required

Preferred Skills

• Experience with beauty brand launches or global expansion
• Knowledge of packaging, product development, or supply chain
• Familiarity with social media growth strategies
• Existing network in beauty retail or aesthetics
• Data-driven approach to marketing and sales optimization

Why Join SELUMI?

• Be part of a rapidly growing global K-Beauty brand
• High level of ownership — shape the direction of SELUMI in the U.S.
• Work closely with founder-level leadership
• Opportunity to attend major beauty trade shows (Cosmoprof, Luxe Pack, etc.)
• Creative freedom + strategic responsibilities
• Fast-paced, rewarding environment with room for advancement

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person