Brand Director

As Jolly Tur, the companion of holidaymakers and the permanent starting point of travelers, we have become the first brand that comes to mind when it comes to holiday, with 38 years of experience. We have won numerous awards in different fields so far. Some of those; We were selected as "Best Domestic Market Tour Operator" in 2010, "Best Travel Agency" in 2014, "Best Tourism Company Award" in 2016, and "Turkey's Best Outgoing Operator" in 2018. We achieved all this with our employees, our guests, our family.

We would like you to know that we will be pleased to support you in improving yourself with various trainings in the tourism sector, to help you see the big picture by enriching your existing hotel and region knowledge, and to see you among us at Jolly Tur.

Would you like to join our family to strengthen our strength, improve our understanding of service and make a difference?

Job Description

• Analyze brand positioning and consumer insights,
• Shape and communicate our vision and mission,
• Translate brand elements into plans and go-to-market strategies,
• Manage a team of marketing people working on brand initiatives,
• Lead creative development to motivate the target audience to “take action”,
• Establish performance specifications, cost and price parameters, market applications and sales estimates,
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs,
• Monitor market trends, research consumer markets and competitors’ activities,
• Oversee new and ongoing marketing and advertising activities,
• Monitor product distribution and consumer reactions,
• Devise innovative growth strategies,
• Align the company around the brand’s direction, choices and tactics.

Qualifications

• Proven working experience as Brand Director or Head of Brand Marketing,
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives,
• Experience in identifying target audiences and devising effective campaigns,
• Excellent understanding of the full marketing mix,
• Strong analytical skills partnered with a creative mind,
• Data-driven thinking and an affinity for numbers,
• Outstanding communication skills,
• Up-to-date with latest trends and marketing best practices,
• Degree in marketing or a related field.