Brand Director - Remote

Bonus Eligibility: Annual EBITDA Bonus Plan

Job Responsibilities:

Consumer-first Strategy

• Possess the curiosity to uncover and leverage compelling and empathetic consumer insights

• Start with the consumer in everything we do

• Build the brand, shape the portfolio, and execute campaigns for consumer relevance, delight, and receptivity.

Brand Management

• Lead and execute the development and deployment of brand strategy across product marketing, retail marketing, digital marketing, and brand management, including deployment of strategy across the sales team.

• Set clear and tangible goals (KPIs) to measure the success of marketing initiatives.

• Ensure brand messaging and customer experience are consistent across all touchpoints, inclusive of retailer-facing decks.

Portfolio Development

• Renovate and Innovate to constantly strengthen our product portfolio

Commercialization

• Launch new and renovated products

• Evaluate channel-specific needs, identify business opportunities, and track new and existing item distribution and performance.

• Effectively communicate and motivate the Sales Team by delivering clear and compelling brand strategies and selling materials, including the development of retailer strategies, not just channel strategies.

• Be the brand's voice and an expert on the category at key retailer meetings.

• Partner with Sales to develop channel strategies and drive growth at key customers, including implications and actions across the “5Ps.”

Integrated Campaign Development & Execution

• Turn insights into ideas.

• Bring ideas to life on-brand and across the senses through compelling content & experiences.

• Ensure activations are relevant, attention-worthy, and memorable to build lasting relationships.

• Lead planning and execution of media strategy across all platforms (paid, owned, earned)

Analytics & Measurement

• Develop experiential marketing/PR/digital marketing plans

• Provide syndicated data insights that can be leveraged in selling materials, including retailer-facing decks, with a focus on category and brand performance insights.

• Continuously analyze the competitive environment and consumer trends to ensure the company’s marketing strategy is competing effectively

Leadership

• Provide hands-on direction and leadership to develop an engaged team.

• Lead x-disciplinary and x-capability agency relationships.

Be a valued member of the Senior Leadership Team (SLT) by bringing forward meaningful insights, ensuring cross-functional alignment on key brand decisions, and having a strong grasp on total company goals.

Qualifications & Experience:

• 10+ years of relevant brand experience (CPG experience and knowledge preferred)

• Creative thinker who can champion the brand and bring it to life

• Proven ability to lead and develop cross-functional teams directly and indirectly

• Team player who thrives in a collaborative and fast-paced environment

• Excellent communication skills and ability to effectively present with confidence

• Strong analytical skills, problem-solving, and financial/business understanding

• Demonstrated experience in Brand Strategy, Insights, Integrated Campaign Development & Execution, Media Strategy & Planning, Content Creation, Analytics, & Measurement

• Experience working with and managing outside agencies.

• Comprehensive Medical and Dental Plans
• FSA, Dependent Care, Transit Plans
• Long-Term Disability Insurance
• 401(k) with 100% Vested Employer Match
• Educational and Wellness Reimbursements
• Employer-paid Short-Term Disability and Life/AD&D Insurance
• Company Holidays and Floating Holidays
• Paid Day off in your Birthday Month
• Local Love Paid Volunteer Program
• Charitable Donation Matching
• Paid Parental Leave