Brand Engagement Specialist (Souderton, PA)

Godshall’s Quality Meats is an employee-owned company producing premium smoked meat products for the US and international markets.

Job purpose

This position plays a key role in supporting Godshall’s digital, social media, influencer, email, and experiential marketing initiatives to strengthen brand awareness, consumer engagement, and brand loyalty. This role helps coordinate and execute marketing programs across digital platforms and consumer events while contributing creative ideas, compelling written content, community engagement, and trend-informed marketing support.

Duties and Responsibilities

Primary job duties and responsibilities include:

• Monitor emerging social, cultural, food, wellness, and consumer trends to identify relevant content opportunities, consumer insights, and timely brand conversations.
• Identify, coordinate, promote, and support high-traffic consumer events that increase brand awareness and encourage product trial and purchase.
• Contribute creative ideas for social content, captions, community engagement, and campaign support initiatives that align with the Godshall’s brand voice and marketing objectives.
• Support the planning, coordination, scheduling, and publishing of content across Godshall’s digital and social media platforms, including Instagram, Facebook, TikTok, LinkedIn, Pinterest, and YouTube.
• Assist in the execution of organic and paid digital strategies designed to grow brand awareness, enhance audience engagement, and drive conversions across both B2C and B2B audiences.
• Manage day-to-day community engagement by responding to comments, messages, reviews, and consumer inquiries in a timely, authentic, and professional manner.
• Coordinate influencer partnerships, creator outreach, and user-generated content initiatives to support brand campaigns and increase audience engagement.
• Assist in the development and execution of email marketing campaigns, including content coordination, copywriting, scheduling, segmentation, and performance reporting.
• Support content capture opportunities, including mobile photography/video, behind-the-scenes moments, product features, and event coverage as needed.
• Track, analyze, and report on social media, influencer, email marketing, and experiential activation performance using platform analytics and management tools such as Sprout Social.
• Collaborate with internal teams, agency partners, and vendors to support broader brand and marketing initiatives.
• Perform additional marketing and brand support responsibilities as assigned.

Interpersonal Skills

• Reliable, with strong work ethic
• Professional demeanor and strong communication skills
• Team player, with proven time management skills
• Problem solver, committed to process improvement

Qualifications

Minimum qualifications required to successfully perform the job include:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, or equivalent combination of training and experience.
• Minimum 3 years of experience in social media, digital, influencer & email marketing, content creation, event coordination, or related marketing roles.
• Experience managing social media and email marketing platforms, and analytics tools such as Sprout Social, Hootsuite, Later, Meta Business Suite, or similar, preferred.
• Strong understanding of social media trends, platform behaviors, influencer engagement, and digital content best practices across Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube, and emerging platforms.
• Creative storytelling skills with strong copywriting and content development ability, focused on writing compelling social posts, email marketing content, promotional messaging, and community responses in an authentic brand voice.
• Experience coordinating influencer partnerships, community engagement initiatives, and email marketing campaigns.
• Working knowledge of digital marketing, paid social, analytics/reporting, and basic graphic design or content editing tools such as Canva, Adobe Express, or similar platforms.
• Strong analytical, organizational, and project management skills with the ability to manage multiple priorities, identify trends, evaluate performance, and make data-informed recommendations.
• Self-starter with excellent communication skills, attention to detail, and the ability to work independently while collaborating effectively across teams and external partners.
• Flexibility to work evenings, weekends, and travel as needed for events, activations, and content opportunities.
• Passion for food, culture, storytelling, and consumer engagement is a plus.

What Success Looks Like

• Supporting the consistent execution of Godshall’s digital, social, influencer, email, and event marketing initiatives.
• Contributing thoughtful and creative content ideas, strong writing, and audience-relevant marketing support across social and digital platforms.
• Identifying emerging trends and consumer insights that help keep the brand relevant and engaging.
• Building positive relationships with consumers, influencers, agency partners, and internal teams through proactive communication and collaboration.
• Managing projects, timelines, and logistics with strong organization, attention to detail, and follow-through.
• Using analytics and platform insights to evaluate performance and support ongoing optimization efforts.

Working Conditions

• Office-based environment with regular use of computers and digital tools for social media management.
• Travel required for executing and/or attending events, meetings, or industry conferences.
• Flexible working hours may be necessary to accommodate event schedules and deadlines.
• Collaborative work culture with opportunities for teamwork and professional development.
• Up to 20% Travel

Physical Requirements

• Prolonged periods of sitting and working at a computer workstation.
• Ability to lift and carry event materials, signage, and promotional items.
• Ability to stand and move around during event setup, execution, and breakdown.
• Good vision and coordination for reviewing event layouts, signage, and promotional materials.

This position description is only meant to be a representative summary of the primary duties and responsibilities performed by incumbents of this position. The incumbents may be required to perform tasks beyond those stated in this description.

The company reserves the right to revise or change this job description as the need arises. This job description does not constitute any written or implied contract of employment.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

EMPLOYEE-OWNED COMPANY - GROWING RAPIDLY! OPPORTUNITIES FOR ADVANCEMENT - COMPETITIVE PAY AND GENEROUS BENEFIT PACKAGE. APPLY TODAY. Godshall's offers opportunities for advancement, competitive pay, and a generous benefits package including: health insurance, dental and vision coverage, basic life insurance, and prescription drug coverage as well as 401(k) retirement plan with employer matching, profit sharing plan and ESOP (Employee Stock Ownership Plan) participation.

Pay: From $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Experience:

• Marketing: 3 years (Required)
• Marketing & Social Media: 3 years (Preferred)

Ability to Relocate:

• Souderton, PA 18964: Relocate before starting work (Preferred)

Willingness to travel:

• 25% (Required)

Work Location: In person