Brand Executive

Job Summary

As a Brand Executive, you will own and scale the brand identity of our software products across all digital touchpoints. You will translate product capabilities into clear, compelling narratives that drive user acquisition, engagement, and retention. This role sits at the intersection of product, marketing, and growth.

Key Responsibilities

• Define and evolve the brand positioning, voice, and messaging aligned with product strategy
• Build a consistent brand experience across website, app, campaigns, and user journeys
• Collaborate with product, design, and growth teams to align brand with user experience
• Lead go-to-market (GTM) strategies for new features, releases, and launches
• Ensure brand consistency across all channels (paid ads, social, content, app stores, etc.)
• Analyze market trends, competitors, and user insights to refine brand direction
• Own content strategy including landing pages, product messaging, and campaigns
• Work closely with performance marketing to ensure brand + conversion alignment

Requirements

• 1–2 years of experience in brand, product marketing, or growth (preferably in tech)
• Strong understanding of digital products, user journeys, and conversion funnels
• Experience working with cross-functional teams (product, design, engineering)
• Ability to translate technical features into clear user benefits
• Data-driven mindset with experience using analytics tools
• Strong storytelling and communication skills

Job Type: Full-time

Work Location: In person